Mobile User Acquisition Specialist - BCN

Description

Job Summary: Adsmurai is seeking a User Acquisition Analyst with a focus on performance and analytics to scale mobile campaigns and optimize results through data-driven decisions. Key Highlights: 1. Paid media campaign creation and optimization. 2. Analysis of key metrics and budget optimization. 3. Strategies within the iOS ecosystem, including SKAdNetwork. **Adsmurai**, a company leading the transformation of digital marketing through technological innovation. It develops scalable, AI- and data-powered solutions to predict, execute, and refine advertising strategies—redefining how brands connect with their audiences. Its platform, the **Adsmurai Marketing Platform**, centralizes campaign, data, audience, and feed management, enabling brands and agencies to scale results via automated and intelligent strategies. It processes over ten trillion products per month, integrating multiple sources, platforms, and KPIs in real time to optimize advertising effectiveness. It automates catalogs and creatives, analyzes e\-commerce, CRM, and media data, and evaluates channel performance to improve strategies. Leveraging machine learning, it enhances operational efficiency and accelerates real-time decision-making. With a culture rooted in excellence, agility, and collaboration, Adsmurai fosters an environment where bold innovation and efficiency generate transformative outcomes. Its team of over 400 experts plays a pivotal role in this technological revolution. Official partner of **Meta**, **Google Premium**, **Pinterest**, and **TikTok**, and a trusted reference for leading brands in retail\-fashion, luxury, education, mobility, and sports, Adsmurai operates in more than 5 countries, with its headquarters in Barcelona—setting the global standard for efficiency and excellence in digital marketing. We are looking for a User Acquisition Analyst with a focus on performance and analytics to join our team. You will work directly with service, product, and data teams to scale mobile campaigns and optimize results through data-driven decisions. **Key responsibilities include:** * Creating, optimizing, and analyzing paid campaigns (Meta Ads, Google Ads, TikTok Ads, Unity, Applovin, Moloco, BidMachine, Liftoff, and Mintegral). * Calculating and tracking key metrics: CPI, LTV, ROAS, CAC, among others. * Proposing budget optimizations by channel, country, or audience. * Executing and analyzing A/B tests for creatives, landing pages, and audiences. * Building and maintaining dashboards and periodic reports. * Validating conversion events (install, registration, in\-app purchase) in collaboration with media and data teams. * Ensuring correct implementation and operation of measurement tools (e.g., Appsflyer, Adjust, GA4, Firebase). * Designing and optimizing iOS campaigns, including deep understanding of SKAdNetwork (SKAN), its limitations, and opportunities. **You're a great fit if:** * You have proven experience creating, optimizing, and analyzing paid media campaigns on platforms such as Meta Ads, Google Ads, TikTok Ads, Unity, Applovin, Moloco, BidMachine, Liftoff, and Mintegral. * You are familiar with Apple Search Ads and understand its role within the iOS ecosystem. * You master key performance marketing metrics—CPI, LTV, ROAS, CAC, etc.—and know how to calculate and track their evolution. * You have proposed and executed budget optimization strategies by channel, country, or audience to maximize campaign performance. * You have experience planning and analyzing A/B tests for creatives, landing pages, and audiences. * You can build and maintain dashboards in tools like Looker Studio, Tableau, Power BI, or similar—and deliver clear, actionable periodic reports. * You have collaborated with data and media teams to validate key events such as installs, registrations, or in\-app purchases. * You ensure proper functioning of attribution and measurement tools such as Appsflyer, Adjust, GA4, or Firebase. * You understand the iOS advertising ecosystem—including SKAdNetwork (SKAN) functionality and limitations—and know how to optimize campaigns within this framework. **What we offer:** * Permanent contract. * Flexible start and end times. * Hybrid office\-remote model with 2 remote workdays per week. * Reduced working hours on Fridays, pre-holidays, and during August. * 23 vacation days (\+1 day per year of seniority). * *Adsmubirthday*—a free day on your birthday. * In-house training and professional growth through our Career Plan. * Team activities and *afterworks*. * AdsmuAcademy (an internal, tailored training platform for employees). * English classes. * Gym partnership (WellHub). * Flexible compensation plan: meal vouchers, transportation allowance, and private health insurance. **Our values:** * **Make things happen:** We apply reason to decision-making, grounded in data. We manage initiatives end-to-end, focused on results. * **Walk, run, fly:** We fuel proactivity by executing ideas. We set ambitious goals, stay curious, and aren’t afraid of failure. * **Passionate players:** We work with positivity and passion in everything we do—persevering with pride in our work. * **Work together:** We build trust-based relationships founded on honesty. We listen, empathize, and respect people. Our culture aligns with universal values of freedom, cooperation, and passion for improvement. Every day, we strive to ensure equal opportunities for everyone—regardless of gender, ethnicity, nationality, sexual orientation, political or religious beliefs—and we will never endorse any discriminatory action. Adsmurai was founded in 2014 following a conversation among friends, and we strive to preserve and convey that positive vibe—making it a fundamental pillar of our culture. \#Hiring \#JoinOurTeam \#Specialist \#Barcelona \#Apps