Marketing Technology Specialist

Description

Summary: Seeking a Marketing Technology Specialist to enhance technical marketing operations, build scalable solutions, and improve campaign execution, operational efficiency, and decision-making through automation, data, and reporting. Highlights: 1. Develop and improve automation solutions for marketing workflows. 2. Build dashboards and reporting solutions to surface actionable insights. 3. Collaborate across technical and non-technical teams on structured solutions. We are looking for a **Marketing Technology Specialist** to help scale and improve technical marketing operations across automation, data, and reporting. This role will work closely with PPC, marketing, and data engineering teams to build scalable solutions that improve campaign execution, operational efficiency, and decision\-making. The position is suited to someone with strong technical foundations who enjoys solving problems hands\-on while coordinating work across multiple stakeholders and teams. **What you'll do** * Build and improve automation solutions that support marketing workflows and campaign execution. * Work on existing automation initiatives, including processes that use AI, APIs, and large\-scale campaign data to generate, publish, and evaluate marketing outputs. * Partner closely with data engineers on more advanced solutions that rely on internal databases and shared data infrastructure. * Investigate, validate, and troubleshoot automated workflows by querying data and verifying outputs for accuracy. * Help maintain and enhance technical processes connected to marketing performance and channel operations. * Write and use SQL to extract, review, and analyze data needed for ongoing projects. * Build dashboards and reporting solutions in tools such as Tableau or Looker Studio to surface actionable insights and support decision\-making. * Identify opportunities to improve marketing processes through automation, experimentation, and better use of data. * Contribute to scalable solutions that can be applied across multiple markets and teams. * Support the documentation and continuous improvement of technical marketing processes and workflows. **You should apply if you bring:** **Core skills and experience** * Experience with programming and scripting, particularly Python and SQL. * Experience working with APIs, automation workflows, and data\-driven processes. * Strong analytical skills and attention to detail, including the ability to investigate data issues and validate outputs. * Experience building dashboards or reporting solutions using tools such as Tableau or Looker Studio. * Ability to work effectively between technical and non\-technical teams, translating business needs into structured solutions. * Confidence managing multiple priorities in a role that combines hands\-on technical work with cross\-functional collaboration. * A mindset focused on scalability, continuous improvement, and practical problem\-solving. **Nice to have** * Experience with JavaScript or Google Apps Script. * Exposure to cloud platforms and data environments such as GCP, AWS, or BigQuery. * Familiarity with REST APIs, authentication methods, and data integrations. * Experience supporting projects involving automation, reporting systems, or marketing data pipelines. * Exposure to paid media ecosystems such as Google Ads, Microsoft Ads, GA4, feed management platforms, or marketing APIs. * Familiarity with version control tools such as Git. * Interest in learning marketing use cases if your previous background has been more technical than channel specific. **Why join us?** * Competitive salary \+ bonus scheme * Hybrid working model (4 days a week working from home optional) * Flexible working hours * International and dynamic work environment * Career development opportunities within a global company * Employee benefits including discounts and wellbeing initiatives Avis Budget Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. Barcelona Barcelona Spain