Head of Growth Marketing

Description

Summary: Bsport is seeking a Head of Growth Marketing to own and scale the full growth funnel, driving inbound pipeline, optimizing acquisition strategies, and building efficient channel mixes. Highlights: 1. Own and scale the marketing growth funnel with significant impact. 2. Opportunity to build and implement new strategies, seeing direct results. 3. Collaborate across teams and influence company growth. **Location**: Barcelona **Reports to**: Chief Marketing Officer Bsport is the world’s leading management platform for boutique fitness and wellness studios. Trusted by 3,000\+ studios worldwide, bsport helps studios manage bookings, memberships, payments, marketing, and reporting in one place so they can focus on building strong communities and growing their business. After raising €30m in Series B funding, we are accelerating our growth and expanding internationally. We are looking for a **Head of Growth Marketing** who wants ownership of the full growth funnel and is excited to help shape the next stage of bsport’s growth. **About the role** **Own and scale the growth funnel** * Decide how much budget is needed and where it should be allocated based on performance and growth targets * Drive inbound pipeline growth from awareness to demo bookings * Build and improve acquisition strategies across paid, organic, and partner channels * Improve conversion rates and overall funnel efficiency * Track funnel performance from traffic to MQL to closed deals **Build an efficient channel mix paid acquisition** * Identify the channels that matter most for bsport’s growth * Use data as your main guide, run daily, weekly, and deeper analyses to uncover opportunities * Manage performance marketing across channels such as Google Ads, SEO, GEO, Meta, LinkedIn, and new platforms worth testing * Set up a clear test and learn approach and run continuous experiments to improve performance * Work closely with external agencies, provide clear direction, and hold them accountable for results **Run experiments and improve performance** * Apply a structured approach to testing and experimentation across campaigns and channels * Turn insights into clear actions and improvements that can be shared across teams **Collaborate across the business** * Work with Product Marketing to turn positioning into strong campaigns * Partner with the Content team to create content that supports brand awareness, demand generation, and lead generation * Collaborate with Sales and RevOps to improve lead quality and pipeline conversion * Work with the Partner Manager to drive growth through the partner ecosystem **Build scalable growth infrastructure** * Ensure reliable tracking and attribution across the funnel * Maintain clear reporting on growth metrics and campaign performance **What we are looking for** * 5\+ years of experience in growth marketing, demand generation, or performance marketing in B2B, SaaS, or a focused B2C sector * A strong sense of ownership and focus on results * Analytical thinking and curiosity about what drives performance, with the ability to use data to understand what is happening and the why behind * Hands\-on experience running paid campaigns on Google, social platforms or any other platforms * A strong customer mindset and the ability to step into the customer’s perspective when evaluating campaigns, landing pages, creative assets, or content * Comfort moving between strategy and execution * Strong prioritization skills based on the impact vs required effort. * Collaborative approach and clear communication when working with different teams * Curiosity and willingness to learn, test new ideas, and step outside your comfort zone **Why this role could be a great fit** * You want ownership of the marketing growth funnel * You enjoy wearing different hats and learning through doing * You are motivated by building things and seeing the impact of your work * You like thinking strategically and getting hands\-on to make things happen * You want experience working across multiple international markets * You will play a central role in how bsport grows, working closely with leadership and having clear visibility on the impact of your work. * Your ideas are welcome here. What matters most is turning them into clear plans and making them happen.