Demand Generation Manager (B2B)

Description

Job Summary: We are seeking a digital demand generation leader to drive business growth, working closely with sales and marketing teams, and delivering direct impact on revenue. Key Highlights: 1. Key role with direct impact on the business 2. Autonomy and accountability to scale the demand generation program 3. Continuous personal and professional development **WHO ARE WE?** At **Libelium**, we develop innovative technology solutions based on **environmental data**, powered by **digital twins**, enriched with local insights captured by our IoT devices. Our technology enables **smart cities** to optimize low-emission zones and helps **critical infrastructure** improve efficiency and safety through advanced environmental monitoring — for example, in electric power transmission. Our IoT devices connect the physical world to the digital via our **iris360** platform, advancing sustainability, productivity, and data democratization for enterprises and cities across more than 120 countries. After establishing a strong presence in Europe, Asia, and the Americas, we are expanding into Saudi Arabia (KSA). We firmly believe that data is the new language of communication among governments, businesses, and citizens — enabling positive planetary impact. Our **MISSION: We build Digital Twins of the physical world to make better decisions today and transform tomorrow.** Our **VISION: To build a resilient, connected, data-driven future by collaborating with changemakers who share our values.** Our **VALUES** **Connect.** **Empower.** **Transform.** Integrated Hardware + Software + AI + Cloud. Plug & Play + Robustness + Certifications. Tangible outcomes: business + planet. **WHAT ARE WE LOOKING FOR?** We seek a candidate who will **lead digital demand generation and directly contribute to business growth**. This role has real impact on sales and works in close alignment with sales and marketing teams. The position reports directly to the **CRO** and the **Marketing Lead**. **RESPONSIBILITIES.** **What will you do daily?** * Lead the demand generation strategy — from lead acquisition to conversion into opportunities. * Design and execute lead generation campaigns across paid channels and outbound initiatives. * Execute B2B initiatives, tailoring messaging and funnels to context. * Collaborate closely with sales to ensure pipeline quality and business focus. * Coordinate and support SDR profiles, defining priorities, messaging, and commercial focus. * Analyze results and make data-driven decisions: leads, MQLs, opportunities, and conversion rates. * Test new ideas, iterate quickly, and scale what works in a high-growth environment. * Coordinate with other team members (content, product, communications). * Lead initiatives and help structure and improve demand generation processes. **REQUIREMENTS.** * More than **3 years of hands-on experience** in demand generation. * Solid experience in **B2B lead generation**. * Experience working in **fast-growing technology companies** (startups, scaleups, or similar environments). * Experience with paid campaigns, outbound strategies, and managing MQLs and opportunities. * Analytical mindset, comfortable working with metrics and data. * Ability to think differently, propose solutions, and solve problems. * Proactive, self-motivated individual who listens well and collaborates effectively. * Leadership capacity, fast learning ability, and willingness to take ownership. * **Advanced English (B2-C1)**. A test will be administered during the hiring process. **Role Objective** * Contribute to closing **€1.5M in revenue**, driven by demand generation activities. **WHY LIBELIUM? WHAT DO WE OFFER?** * A key role with direct business impact. * Autonomy and accountability to build and scale the demand generation program. * Direct collaboration with marketing and sales teams. * Competitive compensation: Base salary + Variable bonus + Flexible benefits. * Personal and professional development supported by the Libelium team. * Continuous training. * Discover our Family-Responsible Company initiatives — especially those focused on work-life balance and flexibility. * Technologically advanced, dynamic, and growth-oriented environment. * International context.