Marketing Cloud Technical Solution Specialist

Description

**Description:** ---------------- H10 Hotels is seeking a Marketing Cloud Technical Solution Specialist to coordinate the technical optimization and evolution of our new automation platform. In this role, you will transform guest data into personalized and automated experiences, ensuring that the Salesforce Marketing Cloud technology infrastructure is perfectly aligned with the business objectives and growth goals of the eCommerce channel. Key Responsibilities: * Platform Optimization: design and structure databases (data extensions) and the contact model within Salesforce to ensure agile, clean, and efficient segmentation. * Business Process Automation: create and maintain automated workflows in Journey Builder and Automation Studio (automations, welcome journeys, abandoned cart journeys, etc.). * Advanced Campaign Personalization: implement technical logic and dynamic data usage (via Salesforce languages such as AMPscript/SQL) so each customer receives personalized offers based on their history. * Content Design and Management: develop WYSIWYG templates in Salesforce with direct editing capability within the Marketing Cloud platform, enabling team autonomy in content creation. * Ecosystem Integration and Data Unification: coordinate proper integration of Salesforce Marketing Cloud with other company systems (hotel CRM, booking engine, website, app, etc.) and support activation of audiences and segments from the Data Cloud (Data 360\) strategy. * Deliverability Assurance and Compliance: monitor the technical health of the email channel (IP reputation, inbox deliverability, unsubscribe management) and ensure strict GDPR compliance. * Support and Operational Efficiency: serve as the internal technical consultant for the Email Marketing team, resolving incidents, optimizing templates (HTML/CSS), and helping the team execute campaigns faster and more smoothly. **Requirements:** --------------- * 3\-5 years of experience in technical or consulting roles within Salesforce Marketing Cloud. * Solid experience managing, joining, and segmenting databases using SQL. * Demonstrable ability to implement advanced personalization logic (using AMPscript or similar dynamic logic). * Proficiency with Salesforce’s technical interfaces: Journey Builder, Automation Studio, and Contact Builder. * HTML/CSS knowledge focused on ensuring correct email rendering across all devices. * Problem-solving mindset: ability to translate business needs into efficient technical solutions within the platform. * Residency in Barcelona or surrounding areas, with full availability for on-site work. The following will be considered advantageous: * Official Salesforce certifications (Marketing Cloud Consultant or Marketing Cloud Developer). * Experience in the tourism/hospitality, retail, fast-moving consumer goods (FMCG), or similar sectors. * Prior experience in Email Marketing tool migration projects. * Experience or knowledge of Salesforce Data Cloud / Data 360 (CDP) and multichannel customer profile unification. * Familiarity with data analytics tools (Google Analytics, Looker Studio, Tableau).