Data Analyst

Description

Digital marketing has evolved from a single line item in a budget into the growth engine for brands. Yet amid countless tools, data points, and channels, many companies need a partner to connect all the pieces: strategy, technology, execution, and results. Adsmurai has become that partner. We are a **Growth\-Tech Partner.** We combine proprietary technology, data, artificial intelligence, and expert judgment to transform marketing into a scalable growth system. We design, build, and optimize the complete system that enables brands to grow better—because we believe growth comes not from running more campaigns, but from connecting the pieces more effectively. Our platform, the **Adsmurai Marketing Platform**, serves as the brain of it all. It centralizes campaign management, data, audiences, and feeds, enabling brands and agencies to scale results through automated, intelligent strategies. It integrates multiple sources, platforms, and KPIs in real time, automates catalogs and creatives, and analyzes e\-commerce, CRM, and media data to optimize advertising effectiveness. With a culture rooted in excellence, agility, and collaboration, we foster an environment where bold innovation and efficiency drive transformative outcomes. Our team of over 460 experts is central to this technological revolution. We are official partners of Meta, Google, Pinterest, and TikTok—and a trusted reference for leading brands in retail\-fashion, luxury, education, and sports. With offices in Barcelona, Málaga, Bogotá, and Madrid, we set the global standard for efficiency and excellence in digital marketing. We are seeking a **Data Analyst** with strong strategic consulting, technical implementation, and client communication capabilities. **Key responsibilities:** * **Digital analytics strategy and management:** End\-to\-end leadership of digital analytics projects, translating our clients’ business objectives into robust measurement plans that drive growth and informed decision\-making. * **Advanced implementation and auditing:** Configure and audit GA4 and GTM accounts. You’ll resolve complex issues including data loss, attribution, traffic discrepancies, cross\-domain configurations, and custom channel grouping, among others. * **Data modeling and extraction (BigQuery):** Leverage raw GA4 data. You’ll write SQL queries in BigQuery to clean, transform, and connect web behavior with other client data sources. * **Data visualization and data storytelling:** Build advanced dashboards and exploratory reports in BI tools (Looker, Looker Studio, Power BI). The goal is to translate complex data into intuitive dashboards that empower clients to make strategic business decisions. * **Conversion rate optimization (CRO):** Conduct in\-depth analysis of sales funnels and user behavior. Use heatmap and session recording tools to identify friction points, and design, execute, and interpret A/B tests to improve user experience and conversion rates. * **Data governance and privacy:** Ensure data quality and consistency, guaranteeing implementations comply with current regulations and configuring privacy tools. **You’re a great fit if:** * **Proven experience in digital analytics:** You have demonstrable end\-to\-end experience managing the Google Analytics 4 (GA4\) and Google Tag Manager (GTM) ecosystems—ideally across both web and mobile app environments. * **SQL and BigQuery expertise:** You go beyond graphical interfaces—you know how to query cloud databases using SQL to extract far more granular and advanced insights. * **BI tool proficiency:** You have advanced experience connecting, modeling, and visualizing data in platforms such as Looker Studio (Data Studio), Power BI, or Looker. * **Analytical profile with CRO focus:** You possess an experimental mindset. You know how to use and derive insights from qualitative tools (Hotjar, Microsoft Clarity) and A/B testing platforms (VWO/AB Tasty, Optimizely, or similar). * **Consulting and communication skills:** You can sit down with a client or stakeholder, understand their business needs, translate them into technical requirements, and later explain findings clearly and actionably. * **Server\-Side Tagging:** Experience or knowledge implementing tracking via Google Tag Manager Server\-Side. * **Privacy expertise (Consent Mode):** Experience configuring Google’s Consent Mode v2 and managing CMPs (Cookiebot, OneTrust, etc.). **Highly valued plus skills:** * **CMS and e\-commerce platform integration:** Experience working with standard CMS platforms (Shopify, WooCommerce, Magento/Adobe Commerce, etc.) and understanding how to deploy or integrate the data layer (Data Layer) within them for accurate e\-commerce measurement. * **App analytics (Firebase and MMPs):** Experience measuring mobile apps. You know how to structure and manage events in Firebase and are familiar with mobile attribution tools (MMPs such as AppsFlyer, Adjust, Branch, etc.) to understand app user acquisition and lifecycle. * **Proficiency in other analytics tools (Adobe Analytics):** Bonus points if you’ve worked in enterprise environments with Adobe Analytics or other alternative web/app analytics platforms. * **Front\-end development basics:** Basic knowledge of JavaScript, HTML, and CSS enabling autonomy when creating custom tags or diagnosing website issues. * **Cloud ecosystem familiarity (GCP/Azure):** Familiarity with other cloud storage and data processing services. **What we offer:** * Permanent contract. * Flexible start and end times. * Hybrid office\-remote model with two remote workdays per week. * Reduced working hours on Fridays, pre\-holidays, and during July and August. * 23 vacation days (\+1 day per year of seniority). * *Adsmubirthday*—a paid day off on your birthday. * In\-house active training and professional growth through our Career Development Plan. * AdsmuAcademy (an ad\-hoc internal training platform for employees). * Team activities and *afterworks*. * English classes. * Gym membership agreement (WellHub). * Flexible compensation plan: meal vouchers, transportation allowance, and private health insurance. **Our core values:** * **Make things happen:** We apply reason to decision\-making, grounded in data. We manage initiatives end\-to\-end and stay relentlessly results\-oriented. * **Walk, run, fly:** We accelerate proactivity by executing ideas. We set ambitious goals, remain curious, and aren’t afraid of failure. * **Passionate players:** We work with positivity and passion in everything we do—persevering with pride in our work. * **Work together:** We build trust\-based relationships founded on honesty. We listen, empathize, and respect others. Our culture aligns with universal values of freedom, cooperation, and self\-actualization. Every day, we strive to ensure equal opportunities for everyone—regardless of gender, ethnicity, nationality, sexual orientation, political or religious beliefs—and we will never endorse any discriminatory action. Adsmurai was born in 2014 from a conversation among friends, and we strive to preserve and convey that positive spirit, turning it into a foundational pillar of our culture.