Marketing Manager

Description

Marketing Manager Country: Spain **NOW IS THE TIME** Santander ( www.santander.com ) is evolving from being a **global high-impact brand** into a **technology-driven organization**, with people at the heart of this journey. Together, we are leading a **customer-centric transformation** that values **disruptive thinking**, the courage to challenge what is possible, and the ability to **innovate**. This is more than a strategic shift: **it is an opportunity to grow, learn, and make a real impact**. Our mission is to help more **people and businesses thrive**. We embrace a strong risk culture and expect all our teams to adopt a proactive and responsible approach to risk management. **Wealth Management \& Insurance** encompasses three businesses across all Santander Group countries: Insurance, Asset Management, and Private Banking. We work to deliver the best solutions to our clients across these three areas in the 10 countries where we operate. **THE IMPACT YOU WILL MAKE** Santander Seguros is seeking a Head of Insurance Marketing based in Madrid, Luca de Tena headquarters. As Head of Insurance Marketing, your mission will be to define and drive Santander Seguros’ marketing strategy—strengthening the value proposition, accelerating commercial growth, and enhancing the relevance of our offerings to customers through a customer-centric, data-driven, and cross-functional execution approach alongside various bank teams. In this role, your key responsibilities will include: * Defining Santander Seguros’ marketing strategy aligned with the business’s growth and engagement objectives. * Leading the evolution of the insurance value proposition and positioning, grounded in customer insights, competitor analysis, and market trends. * Identifying growth opportunities and translating them into actionable initiatives to drive acquisition, contracting, and product usage. * Driving activation and communication plans in collaboration with Product, CRM, Digital, Brand, Analytics, and Commercial teams. * Establishing performance metrics and evaluating initiative impact to optimize results. * Acting as the marketing reference within the Insurance business, promoting a customer-centric, growth-oriented culture. **WHAT YOU WILL BRING TO THE TEAM** Our people are our greatest strength. Each individual contributes unique perspectives that make us stronger as a team and as an organization. We value who you are and amplify what you bring. The following requirements represent the essential knowledge, skills, and competencies for this role. **Professional Experience** * Over 10 years of experience in marketing, business development, or brand management, including leadership roles. (Mandatory) * Experience in leading FMCG or consumer goods companies, where you developed capabilities in brand building, CRM, loyalty, customer engagement, or growth marketing. (Desirable) **Education** * Bachelor’s or undergraduate degree in Business Administration, Marketing, Economics, Advertising, Engineering, or related disciplines. (Mandatory) * MBA, Master’s in Marketing, Customer Experience, Strategy, or related fields. (Desirable) **Languages** * Spanish (Mandatory) * English (Mandatory) **Technical Skills** (Hard skills) * Experience in marketing strategy, brand building, value proposition development, and growth plan formulation. (Mandatory) * Ability to translate customer insights and behavioral data into commercial strategies and actionable marketing plans. (Mandatory) * Proven experience designing CRM and customer marketing strategies focused on acquisition, engagement, retention, and customer lifetime value development. (Mandatory) * Experience in advanced customer segmentation, customer journey mapping, and defining personalized communications based on behavior, needs, and life moments. (Mandatory) * Knowledge of digital and performance marketing, including campaign activation across owned channels (email, app, web, digital banking) and analysis of their business impact. (Mandatory) * Knowledge of the financial, insurance, or services sector, as well as applicable commercial regulatory frameworks. (Desirable) * Experience in budget management and ROI measurement of marketing initiatives. (Desirable) **Interpersonal Skills** (Soft skills) * Inspirational leadership and ability to develop high-performing teams. (Mandatory) * Strategic thinking and results orientation. (Mandatory) * Ability to lead and influence across functions without relying on large hierarchical structures. (Mandatory) * Strong analytical capability and customer focus. (Mandatory) * Ability to drive transformation processes and challenge the status quo with strong horizontal and vertical collaboration. (Mandatory) * Excellent communication, negotiation, and stakeholder management skills. (Mandatory) **WE VALUE YOUR IMPACT** Your contribution matters—and we recognize it. At Santander, you can expect a fair and competitive compensation package that reflects your impact and the value you will deliver. Take a moment to understand what we mean: * We offer more than just a salary: our benefits are designed to support your life, your goals, and your wellbeing—today and in the future. * Your health is our priority. Through BeHealthy, our global wellbeing program, we promote holistic wellbeing for our teams. * We know family comes first. That’s why we offer childcare support and family programs tailored to each life stage. * We empower our teams to go further through growth opportunities, international mobility, and broad career paths. * We believe in the power of giving back: you can dedicate part of your working time to volunteering. We’re here to **keep you motivated**, help you **achieve your goals**, and **celebrate your achievements** at every step of the way. **LOCAL COMPLIANCE** Santander takes pride in being an organization committed to equal opportunity regardless of age, gender, disability, marital status, race, religion, or sexual orientation. We are committed to providing an inclusive and accessible application process for all candidates. **WHAT TO DO NEXT** If this sounds like a role that interests you, please submit your application. **READY TO TAKE THE NEXT STEP IN YOUR JOURNEY?**