CRO / Junior Web Analyst

Description

**OBRAMAT** is the leading distribution company for construction and renovation materials in the Spanish reform and construction market, part of GRUPO ADEO — the top-ranked European group in specialized home improvement retail and third-ranked globally, parent company of brands such as Leroy Merlin, Tecnomat, Saint Maclou, KBane, Weldom, and Adeo Services. We currently operate 40 warehouses across Spain and Portugal, and already have over 7\.000 dedicated employees committed to our corporate project. Our fundamental commitment lies with people: our employees and our customers. They are the ones who bring OBRAMAT to life and define our purpose. We strive daily to deliver the best shopping experience to all our customers, grounded in professional advice. To achieve this, the talent of our teams is our primary pillar. **WHAT WILL BE YOUR MISSION?** Through existing communication channels and by opening new ones, contribute to e-commerce effectiveness across all stages of the conversion funnel, enabling increased online conversion rates and sales of construction and renovation materials, while accelerating continuous improvement of data-driven user experience (UX). **WHAT WILL BE YOUR RESPONSIBILITIES?** Continuous analysis and optimization of the website. Monitoring and improving the entire digital conversion funnel, identifying areas for improvement, drop-off points, and web development needs supporting conversion (UX). Monitoring, support, and optimization of e-commerce conversion levers: traffic, conversion rate, and average order value. Lead data-driven web development requirements, placing the customer at the center. Design, develop, execute, and measure actions on the website/APP, actively participating in defining and executing the department’s strategy. Provide support to all areas impacting e-commerce, measuring the effectiveness of various implemented actions and tests, and optimizing them accordingly. * Web/APP analytics, conversion, and engagement * Digital advertising * Marketing automation * Content marketing * Agency coordination and administrative tasks **WHAT IS OUR IDEAL PROFILE?** * Advanced English proficiency * Preferred: Degree in Advertising / Business Administration / Marketing / Computer Science + Course / Master’s in CRO and web analytics. * Minimum 2–3 years’ experience in web design roles focused on CRO (Conversion Rate Optimization) * Knowledge and experience in digital marketing, with demonstrable experience in e-commerce — ideally within retail or distribution sectors. * Proficiency in Google Analytics, general HTML knowledge, experience with A/B testing tools and qualitative analytics (session recordings, heatmaps, etc.), demonstrable experience with Tag Manager and web design-oriented tools (e.g., Figma). **WHAT DO WE OFFER FOR HAVING ORANGE BLOOD?** * Indefinite full-time employment contract ✍ with a financially solid company pursuing an ambitious national and international expansion plan, and part of one of Europe’s leading distribution groups * **Flexible** and **hybrid** work system: 2 days remote work \+ 3 days in the office * Competitive base salary \+ **quarterly variable bonus** based on sales \+ **annual variable bonus** based on profit sharing * Opportunity to become a **shareholder** of the ADEO Group * **Parking space** * **Flexible compensation plan** * 50% of **health insurance** premium co-financed by the company * 25 working days of **vacation** * **4 recoverable leave days** to better adapt to your personal needs with greater flexibility * **4 early-afternoon free days in summer** to disconnect before ️ * A **birthday day off!** * Language classes ️ * 10% discount on your **OBRAMAT purchases** * Christmas **gift basket** * **Life insurance** * **Discounts** on leisure, beauty, technology, and more — thanks to our loyalty program "Te lo mereces" (You Deserve It) * Personalized **training plan** to foster internal growth opportunities * Premium **TaxDown** plan with expert tax review and full protection. * **Stream:** Full control over your finances. Access part of your salary immediately. * **Wellwo:** Health platform (nutrition, physical activity, emotional well-being). *Obramat is a company firmly committed to equal opportunities and diversity. Our culture is built on mutual respect and non-discrimination, ensuring a safe and equitable workplace for everyone, regardless of gender, origin, religion, disability, age, sexual orientation, gender identity, or any other personal or social condition. If you’re interested in joining our team, we encourage you to apply: we value your authenticity and talent above all.* Departments Marketing (Offices) Position Marketing (Omnichannel Communication) Locations Madrid\-Leganés (Internal Services Offices) Remote Status Hybrid Employment Type Full-time