Digital Marketing Manager (EAE MAD)

Description

Job Summary: We are seeking a Digital Marketing Manager to lead EAE Madrid’s digital acquisition strategy, coordinating channels and teams to maximize leads and conversion. Key Highlights: 1. Role with direct business impact and high organizational visibility. 2. Real opportunity to influence commercial and brand strategy. 3. Solid, growing project backed by Grupo Planeta. Grupo Planeta is looking for a **Digital Marketing Manager** to join our Planeta Formacion y Universidades team. We seek a candidate who combines strategic vision with execution capability and strong analytical rigor. You will lead EAE Madrid’s digital acquisition strategy, coordinating paid channels, external agencies, and internal teams to maximize generation of qualified leads and conversion to enrollment. This is a role with **direct business impact**, high visibility within the organization, and a real opportunity to influence the commercial and brand strategy of one of Spain’s leading educational institutions. **Job Mission** *Lead EAE Madrid’s digital marketing strategy to maximize acquisition of qualified leads, optimize conversion across the entire funnel, and ensure achievement of business objectives—guaranteeing investment efficiency and effective coordination among channels, campaigns, teams, and partners.* **Key Responsibilities** *Strategy and Planning* * Define and execute a digital marketing strategy focused on acquisition and conversion, aligned with EAE Madrid’s commercial objectives. * Participate in defining product strategy, target audiences, messaging, and commercial priorities from a digital perspective. * Identify market trends, competitor movements, and new opportunities in performance and digital acquisition. * Weekly results presentations to the EAE Madrid Business Committee. *Channel and Campaign Management* * Lead planning, monitoring, and optimization of paid-channel campaigns: Paid Search, Paid Social, Display, remarketing, and other digital environments. * Conduct daily and weekly tracking of investment, pacing, and performance per campaign, market, and program type. * Identify improvement opportunities across the digital funnel—from traffic generation to final conversion. *Agency and Team Management* * Coordinate relationships with external agencies, ensuring execution quality, budget control, and objective achievement. * Collaborate cross-functionally with CRM, analytics, content, design, admissions, and technology/web teams. *Measurement and Reporting* * Monitor key KPIs: leads, CPL, CPA, conversion, revenue, and profitability per program, market, and channel. * Drive improvements in reporting, measurement, and attribution to support decision-making. * Propose growth levers and action plans in response to performance deviations. *Education* * Bachelor’s degree in Marketing, Business Administration, Advertising, Communications, or related field. Postgraduate studies in digital marketing or related areas are valued. *Experience* * Minimum 5 years’ experience in digital/performance marketing within demanding, results-oriented acquisition environments. * Demonstrable experience managing significant digital investment budgets. * Experience coordinating external agencies and cross-functional teams. *Technical Knowledge* * Proficiency in Google Ads, Meta Ads, and major paid media platforms. * Familiarity with analytics tools: GA4, Looker Studio, and reporting environments. * Strong analytical capability and experience interpreting data to support decision-making. *Competencies* * Proactive, solution-oriented, and organized profile, capable of prioritizing effectively in dynamic environments. * Excellent oral and written communication skills for presenting results to senior management. * Business acumen and results orientation. **What We Offer** * Stable employment contract: **Permanent** position, joining a solid, growing project backed by Grupo Planeta Formacion y Universidades. * Professional development opportunities through our internal training and talent development programs. * Exclusive discounts and promotions for employees (master’s degrees and postgraduate programs, publishing imprints, collectibles, Casa del Libro, etc.). * An attractive social benefits package via our flexible compensation plan, including: transport card, meal card, childcare voucher, health insurance, etc. If you are a team player, responsible, dynamic, and eager to grow within a major company, this is your opportunity. *At Grupo Planeta, we offer equal opportunities. We commit to evaluating all applications equally based on qualifications, achievements, and experience—regardless of race, nationality, gender, age, disability, sexual orientation, gender identity, or any other classification protected by law.*