Key Account Manager

Description

Job Summary: Bituna is seeking a B2B Key Account Manager to manage, retain, and grow a client portfolio, ensuring order recurrence and margin optimization. Key Highlights: 1. Manage and grow an active B2B client portfolio. 2. Role focused on acquisition and business development for existing accounts. 3. Direct impact on results within an expanding project. Key Account Manager (B2B HORECA) – Bituna Totana (Murcia) Full-time Competitive fixed \+ variable compensation About Bituna Bituna is a company specialized in distributing premium tuna for the HoReCa sector, sushi bars, and fishmongers. **Our growth is built on two pillars:** efficient acquisition of new clients development and retention of existing accounts We are looking for a Key Account Manager profile focused on maximizing the value of the existing portfolio. Responsibilities Job Mission Manage, retain, and grow a B2B client portfolio, ensuring order recurrence, increased average order value, and margin optimization. This role focuses on acquisition and business development for existing accounts. Responsibilities * Management of an active client portfolio (HoReCa, sushi bars, fishmongers, distributors) * Continuous commercial follow-up and order planning * Increase in purchase volume and frequency * Identification of cross-selling and up-selling opportunities * Product advisory (qualities, cuts, rotation) * Margin and profitability control per client * Coordination with operations and logistics * Activity registration and analysis in CRM Requirements Key KPIs * Client recurrence (weekly orders) * Growth in average order value * Revenue per client * Margin per account * Client retention Required Profile * Experience in B2B account management * Analytical ability and business orientation * Ability to build medium- to long-term commercial relationships * Structured organization and portfolio tracking ➕ Desirable * Experience in HoReCa or food industry * Knowledge of fresh products * Experience with CRM (HubSpot or similar) * Experience managing high-volume accounts Benefits What We Offer * Fixed \+ variable salary tied to portfolio growth * An expanding project with direct impact on results * A dynamic, performance-oriented environment * Opportunities for career growth within the commercial department