Senior Inbound Content Specialist

Description

Job Summary: We are seeking a Senior Inbound Content Specialist for a revenue-driven Demand Generation team, developing and optimizing B2B SaaS content with tangible business impact. Key Highlights: 1. You will join a top-tier, revenue-focused Demand Generation team. 2. Focus on real business impact—not just vanity metrics. 3. Advanced use of AI applied to Inbound Content (generation, research, testing). Hi! At **Sesame HR**, we’re looking to bring on board a **Senior Inbound Content Specialist** for our **Demand Generation** team—a team directly aligned with **revenue**, pipeline quality, and sustainable growth. We are a B2B SaaS HR platform that helps companies and managers optimize people management from a single place. We operate across multiple markets, at high volume, with a clear focus on **real business impact**—not just vanity metrics. You’ll join a **top-tier Demand Generation team**, revenue-oriented, ambitious, discerning, and facing significant challenges ahead. We’re building a rigorous, modern acquisition model where real impact, critical thinking, and the drive to improve upon yesterday’s work are highly valued. Before diving into details, we’ve prepared an **introductory video** so you can better understand who we are and how we work. **What We Expect From You** We’re looking for someone **curious, proactive, and creative**, with senior-level execution experience and sound judgment to make decisions in demanding environments. Technically, the following are essential: * Experience in **B2B inbound content production**, ideally within **SaaS** environments. * Knowledge of **buyer personas, conversion funnels, and SEO strategies (on-page and off-page)**. * Ability to create business-oriented content aligned with marketing and sales objectives. * Experience with **CMS (WordPress or similar)**. * Advanced knowledge of **HubSpot**, and proficiency with analytics tools (Google Analytics, Looker Studio, SEMrush, etc.). * Ability to **measure performance and optimize content** based on data and key metrics (traffic, engagement, conversions, ROI). * Capacity to **coordinate with cross-functional teams**: design, video, web, translation, Paid Media, Product, or Customer Success. * Excellent **writing skills and tone adaptation per channel and market** (blog, email, social media, ads, etc.). * Practical, advanced use of **AI applied to Inbound Content** (generation, research, A/B testing of content). * A **data-driven profile**, with analytical capability and judgment to work effectively with imperfect data. * Fluent Spanish and English for professional settings. You’ll shine ✨ if you also have: * Experience in **link-building strategies, guest blogging, and digital PR**. * Knowledge of **marketing automation and advanced segmentation**. * Experience in **dynamic environments or scale-ups**. ‍‍**What You’ll Do at Sesame HR** **Business-Focused Content** * Develop and execute content aligned with business goals and the buyer journey. * Identify key topics based on **industry trends, customer pain points, and market needs**. * Plan and maintain an **editorial calendar** covering blogs, ebooks, whitepapers, case studies, social media, webinars, and newsletters. * Ensure proper **integration of content across funnel stages** (TOFU, MOFU, BOFU). * Collaborate with the **Organic Growth Manager** to implement and optimize content in the CRM, ensuring effective segmentation. * Oversee the **SEO strategy** alongside the specialized team to ensure alignment with acquisition goals. ✍️ **Content Creation and Optimization** * Create and optimize **TOFU, MOFU, and BOFU content** focused on SEO and conversion (blogs, landing pages, emails, webinars, video scripts, etc.). * Edit and publish content on **WordPress** or other CMS platforms. * Define **ad copy for Paid campaigns** (banners, ads, Google Ads) in coordination with the Paid Media team. * Coordinate briefs and visual/audiovisual production with design, video, and external agencies. * Oversee proper **distribution of content across organic and paid channels**: * **Blog & Web:** Articles optimized for organic traffic and conversion. * **Social Media:** Messages consistent with brand strategy and positioning. * **Email Marketing & CRM:** Integration into workflows, lead nurturing, and newsletters. * **Paid Media:** Persuasive, inbound-aligned ad copy. **Analysis and Continuous Improvement** * Measure content performance using tools such as **HubSpot, Google Analytics, Looker Studio, or SEMrush**. * Analyze key metrics to optimize content and improve traffic, engagement, and conversion results. * Propose data-driven optimizations to enhance content effectiveness across channels. **Cross-Functional Collaboration** You’ll collaborate closely with multiple teams to ensure content is fully aligned with overall marketing and business objectives: * **Organic Marketing Manager:** Content automation and workflows. * **SEO Team:** On-page and off-page optimization, link building, and keyword strategy. * **Paid Media:** Definition of ad content and video scripts. * **Social Media:** Message and brand tone alignment. * **Sales & Customer Success:** Content adaptation to customer needs. * **Product Marketing:** Development of educational and technical content about the platform. * **Translation:** Localization and adaptation of content for new markets and languages. **What We’re Looking For in You** At Sesame HR—a fast-growing scale-up—we seek individuals comfortable in dynamic, agile environments full of opportunity. We’d love for you to be: ✅ **Self-taught and eager to learn**, always up to date with the latest trends in inbound marketing, SEO, and content. ✅ **Proactive and solution-oriented**, with autonomy to propose and execute new ideas. ✅ **Curious and data-oriented**, capable of analyzing results and relentlessly pursuing continuous improvement. ✅ **Flexible and adaptable**, able to prioritize and respond quickly to change. ✅ **Collaborative and communicative**, skilled at teamwork and coordination across business functions. ✅ A fit for the **startup mindset**, demonstrating dynamism, flexibility, creativity, and energy—and feeling at home in rapidly scaling environments. **The Team** You won’t be alone. You’ll join a revenue-driven Demand Generation team—ambitious, discerning, and focused on building a robust long-term system. * A team of +10 professionals spanning SEO, content, Paid, and analytics, with deep specialization and strong cross-functional collaboration. * A company that has closed Series A, Series B, and a €50M GTM funding round with BBVA Spark: strongly backed and in full acceleration mode. * If you want your work to truly move the needle for the business—this is the place. Are you up for the challenge?