Marketing Technician - Campaign

Description

Job Summary: Plan, implement, and optimize B2C marketing campaigns to generate demand and increase brand awareness among end users. Key Highlights: 1. Redefining the future of comfort and energy efficiency. 2. Work in a dynamic environment where your ideas matter. 3. Collaborate with multidisciplinary teams and external agencies. **Who are we?** **AIRZONE is a leading company in smart HVAC solutions with an international presence. Our commitment to sustainability, technology, and people has made us a benchmark in the HVAC industry.** **JOIN THE SMART COMFORT REVOLUTION!** **At AIRZONE, we're redefining the future of comfort and energy efficiency through cutting\-edge technology. If you're passionate about innovation, challenges, and want to work in a dynamic environment where your ideas matter — we want to hear from you!** . **Job Objective:** Plan, implement, and optimize B2C marketing campaigns focused on demand generation and increasing Airzone’s brand awareness among end users. This role involves coordinating with content, digital, product, and communications teams, as well as external agencies and partners, ensuring proper execution and performance analysis of multichannel campaigns. **Responsibilities and Tasks:** Campaign Planning, Execution, and Optimization • Plan and execute multichannel B2C campaigns aimed at demand generation and brand awareness enhancement. • Coordinate campaign implementation with content, digital, and product teams. • Manage campaigns and automation workflows in tools such as HubSpot. • Manage campaigns across digital channels including paid media, email marketing, and marketing automation. • Oversee the campaign calendar and coordinate execution with external agencies and partners. • Monitor campaign performance using analytics tools and advertising platforms. • Analyze results and prepare reports to identify improvement opportunities. • Continuously optimize campaign segmentation, creativity, and performance. Project Coordination and Market/Audience Research • Identify end-user needs to support marketing and communications decisions and campaigns. • Analyze market trends, product positioning, and competitor activity. • Manage and evaluate content appropriate for each campaign’s target audience. • Manage and track the budget allocated to end-user marketing. • Inform markets about updates and events related to end users. • Coordinate communication campaigns together with the communications department and markets. • Collaborate with the team on administrative tasks and marketing plan execution when necessary. • Coordinate media presence and relationships with advertising and communications agencies. • Track projects to ensure achievement of established objectives. Coordination with Teams and Partners • Collaborate with external agencies and partners to ensure proper campaign execution. • Coordinate actions with communications, product, and digital marketing departments to ensure alignment with the overall marketing strategy. • Follow up on implemented actions to guarantee achievement of established objectives. Service Quality • Track and supervise the entire cycle of needs, requirements, and solutions applied to internal and external customers, ensuring their satisfaction. • Understand and apply established internal quality processes. • Propose improvements to internal processes to enhance marketing department efficiency. Customer Acquisition and Retention • Support commercial prospecting and customer communication tools (surveys, social media, etc.). . If you share our values and love what we do, we want to meet you! Apply now and help us build the future of smart comfort.