Narrative Activation & Performance Lead

Description

Summary: This role supports the development of the institutional narrative ecosystem and translates narrative strategy into clear, coherent, high-performing written communication across priority touchpoints. Highlights: 1. Lead end-to-end execution of narrative systems 2. Manage and coordinate a small team of copywriters 3. Opportunity to optimize content performance with SEO and LLM DESCRIPTION A top international university in Madrid is seeking a Narrative Activation \& Performance Lead to join its dynamic brand team within the marketing department. This role supports the development of the institutional narrative ecosystem and translates narrative strategy into clear, coherent, high\-performing written communication across priority touchpoints. This role co\-develops narrative systems and leads end\-to\-end execution: deployment, quality control, performance measurement, and continuous optimization. The role requires strong cross\-functional collaboration, multi\-stakeholder management, and team coordination in a fast\-paced, multicultural environment. **Key Responsibilities** ------------------------ * Support the evolution of the narrative ecosystem, ensuring consistency across various levels of messaging. * Translate narrative and verbal identity frameworks into practical guidance, briefs, trainings and content blueprints. * Lead written content workflows across priority touchpoints, including selected webs, campaign messaging, commercial nurturing, and blog initiatives. * Manage and coordinate a small team of copywriters and external writing partners, ensuring quality, speed, and clarity of output. * Partner closely with audiovisual content generation and social media teams to ensure aligned storytelling across formats and campaigns. * Define and monitor performance KPIs for written content, including SEO impact, LLM discoverability, engagement quality, and conversion contribution. * Run ongoing test\-and\-learn cycles to optimize performance and improve content effectiveness over time. * Facilitate alignment across stakeholders, proactively managing complexity, and making strategic narrative decisions when needed. REQUIREMENTS * 3\-5 years of experience in any or various of the following: content strategy, editorial management, narrative development, brand communications. * Proven ability to manage multiple projects and stakeholders in high\-paced, complex environments. * Experience leading small teams and external providers. * Fully bilingual English and Spanish (written and spoken). * Strong writing skills, with good editorial judgment. * Solid SEO knowledge and practical understanding of LLM\-oriented content strategy (required). * Data\-driven mindset with the ability to turn insights into actionable improvements. * Strong communication, collaboration, and conflict\-management skills. * Proactive, autonomous, and execution\-focused. * Must be based in Madrid and have legal authorization to work in Spain.