Summary: This role drives OOH channel development by expanding distribution, acquiring customers, and deploying innovation to unlock new occasions and sustainable growth. Highlights: 1. Develop category strategy and portfolio for the OOH channel. 2. Segment customers and design tailored activation plans to improve visibility. 3. Lead innovation launches and build strong customer relationships. **Sales Development\-Trade Marketing OOH channel:** **POSITION OVERVIEW / JOB SCOPE \& CORE DELIVERABLES** To accelerate the development of the OOH channel by expanding distribution, recruiting new customers, and deploying innovation that unlocks new occasions and drives sustainable growth. **MISSION, AMBITION \& RESPONSIBILITIES:** **1\) Category Strategy Development for OOH** * Analyze OOH channel dynamics, consuming occasions, and trends, leveraging the global OOH portfolio framework. * Define growth drivers and priority platforms within the OOH channel * Define a winning RTM to the different subchannels of OOH market (foodservice, horeca, wholesalers, QSR, cafés, etc). **2\) Portfolio Management \& Assortment Optimization** * Adapt the global OOH product portfolio to local needs and usage occasions, ensuring relevance for operators * Lead new product introductions, recipe/pack updates, and discontinuations for the OOH route. * Look for new product development opportunities working together the Global teams. **3\) Segmentation, Commercial Tools \& TRADE MARKETING** * Segment OOH customers and design tailored activation plans—aligned with the principle that OOH is not one‑size‑fits‑all. * Generate selling stories, opportunity assessments, and category arguments for customers. * Build activation plans that improve visibility and rotation. * Work with chefs, culinary partners, or field teams to test and validate applications that unlock incremental consumption * Develop customer‑specific tools: menu boards, chef applications, recipe cards, operational toolkits. * Ensure execution consistency with global brand guidelines and OOH communication frameworks. **ORGANIZATION \& STAKEHOLDERS:** * Partner with OOH Sales, KAMs, Supply Chain and Finance to ensure operational excellence. * Serve as the connection point between local and global OOH teams for portfolio updates, innovation processes and best practices sharing * Work closely with customers and suppliers (agencies) * Reporting to Sales Strategy and Planning Director **SALES \& LEADERSHIP COMPETENCIES:** * Strong ability to analyze market, channel and customer dynamics in the OOH environment. * Capability to translate data and insights into clear category strategies and growth plans. * Solid understanding of commercial KPIs and P\&L drivers. * Proven ability to identify new business opportunities and growth white spaces within channels and customer segments. * Strong understanding of route‑to‑market models (direct, wholesalers and distributors, etc). * Ability to lead and orchestrate innovation launches in a complex OOH ecosystem. * Solid experience in trade stories, category projects and joint business planning with customers. * Strong skills in building launch toolkits (selling stories, application concepts, visibility materials, customer pitch decks). * Strong operational rigor combined with creativity in activation design **SKILLS \& EXPERIENCE REQUIREMENTS:** * Entrepreneurial, proactive and growth‑oriented mindset * Excellent cross‑functional collaboration skills, and ability to influence without direct authority * Strong strategic analytical thinking, creative \& innovative thinking, pro\-active \& can\-do attitude * Agility, ability to integrate change in a dynamic environment * Embody the Bel Leadership competencies: drive and accelerate transformation, demonstrate agility, dare to innovate, unconditional collaboration, unleash \& develop talents. * High level of comfort with numbers and performance tracking * Proficiency in Microsoft Office applications, including Excel \& Power point * Fluent in English, both written and spoken * Experience with wholesalers, foodservice or OOH customers is needed **LOCATION:** Based in Madrid with professional travels