Lead Brand Designer

Description

Summary: Neo Group is seeking a Lead Brand Designer to evolve visual identity, develop brand assets, and ensure cohesive brand storytelling across all touchpoints. Highlights: 1. Lead brand consistency across all touchpoints 2. Drive creative direction for campaigns, launches, and key visuals 3. Support and mentor designers in brand-related tasks As part of our continued growth, **Neo Group is recruiting on behalf of one of our local partners**, leveraging our network of 1,400 talented professionals across 10\+ countries. Together, we are committed to delivering innovative, data\-driven solutions that empower our clients and foster professional growth within a dynamic and collaborative workplace. We are on the lookout for a **Lead Brand Designer** to join our **Design Department.** **Responsibilities:** * Develop and refine brand assets such as typography, color palettes, guidelines, and design templates. * Own and evolve the visual identity across all brands and products. * Create visual materials to support brand communication and internal needs. * Collaborate with stakeholders and cross\-functional design teams to ensure cohesive brand storytelling. * Lead brand consistency across all touchpoints (SMM, CRM, product, marketing). * Define and maintain brand guidelines and ensure their correct implementation. * Review and provide feedback on design outputs to maintain high quality standards. * Drive creative direction for campaigns, launches, and key visuals. * Support and mentor designers in brand\-related tasks. **Requirements** * 3\+ years of experience in brand design or similar role. * Strong portfolio demonstrating brand systems and visual identity work. * Strong understanding of typography, composition, color theory, and visual hierarchy. * Experience building and maintaining brand guidelines. * Ability to think strategically and translate business goals into visual solutions. * Strong communication skills and ability to work with multiple stakeholders. * Advanced proficiency in Figma, Adobe Photoshop, and Illustrator. **Nice to have:** * Experience in performance marketing. * Experience working with motion or 3D teams. * Experience leading or mentoring designers. * Understanding of marketing funnels and user behavior. **Benefits** * Remote work opportunity. * Flexible working schedule. * Interesting product. * Learning opportunities. * Career growth prospects.