Job Summary: We are seeking an Inbound Content Specialist for Spain, with experience in B2B content production, SEO, and analytics, to optimize personnel management on a digital platform. Key Highlights: 1. Experience in B2B inbound content production, ideally in SaaS. 2. Advanced knowledge of HubSpot and analytics tools. 3. Ability to create and optimize TOFU, MOFU, and BOFU content focused on SEO. Hello! We’re looking for our next star hire for our team as Inbound Content Specialist for Spain. We are Sesame HR, the digital solution that helps HR teams, managers, and companies optimize personnel management processes by centralizing them on a single platform. Before we tell you what we’re looking for, we’ve prepared a video introducing ourselves and explaining who we are—see if we can convince you we’re a great match! Hit play! What do we expect from you? **Technical proficiency is essential:** * Experience in B2B inbound content production, ideally in SaaS environments. * Knowledge of buyer personas, conversion funnels, and SEO strategies (on-page and off-page). * Ability to create business-oriented content aligned with marketing and sales objectives. * Experience with CMS (WordPress or similar). * Advanced knowledge of HubSpot and proficiency with analytics tools (Google Analytics, Looker Studio, SEMrush, etc.). * Ability to measure results and optimize content based on data and key metrics (traffic, engagement, conversions, ROI). * Capacity to coordinate with cross-functional teams: design, video, web, translation, Paid Media, Product, and Customer Success. * Strong execution skills and adaptability across different marketing channels (blog, email, social media, ads, etc.). * High/native level of French and Spanish, or experience creating multilingual/localized content (English is desirable). **You’ll shine ✨ if you also have:** * Experience in link-building strategies, guest blogging, and digital PR. * Knowledge of marketing automation and advanced segmentation. * Experience in dynamic environments or scale-ups. ‍ ‍ What will you do at Sesame HR? Business-Focused Content * Develop and execute content aligned with business objectives and the buyer journey. * Identify key topics based on industry trends, customer pain points, and market needs. * Plan and maintain an editorial calendar covering blogs, ebooks, whitepapers, case studies, social media, webinars, and newsletters. * Ensure proper integration of content across funnel stages (TOFU, MOFU, BOFU). * Collaborate with the Growth Marketing Manager to implement and optimize content within the CRM, ensuring effective segmentation. * Oversee the SEO strategy alongside the specialized team to ensure alignment with acquisition goals. ✍️ Content Creation and Optimization * Create and optimize TOFU, MOFU, and BOFU content focused on SEO and conversion (blogs, landing pages, emails, webinars, video scripts, etc.). * Edit and publish content on WordPress or other CMS platforms. * Define copy for Paid campaigns (banners, ads, Google Ads) in coordination with the Paid Media team. * Coordinate briefs and visual/audiovisual production with design, video, and external agencies. * Supervise proper content distribution across organic and paid channels: * Blog & Website: articles optimized for organic traffic and conversion. * Social Media: messages consistent with strategy and brand positioning. * Email Marketing & CRM: integration into workflows, lead nurturing, and newsletters. * Paid Media: persuasive and inbound-strategy-aligned copy. Analysis and Continuous Improvement * Measure content performance using tools such as HubSpot, Google Analytics, Looker Studio, or SEMrush. * Analyze key metrics to optimize content and improve outcomes in traffic, engagement, and conversion. * Propose data-driven optimizations to enhance content effectiveness across channels. Cross-Functional Collaboration You’ll work closely with multiple teams to ensure content is perfectly aligned with overall marketing and business objectives: * Organic Marketing Manager: content automation and workflows. * SEO Team: on-page and off-page optimization, link building, and keyword strategy. * Paid Media: definition of ad content and video scripts. * Social Media: message and brand tone alignment. * Sales & Customer Success: content adaptation to client needs. * Product Marketing: development of educational and technical content about the platform. * Translation: localization and adaptation of content for new markets and languages. Who we’re looking for At Sesame HR, as a scale-up in full growth, we seek people who feel comfortable in dynamic, agile, and opportunity-rich environments. **We’d love you to be:** ✅ Self-taught and eager to learn, always up-to-date with the latest trends in inbound marketing, SEO, and content. ✅ Proactive and solution-oriented, with autonomy to propose and execute new ideas. ✅ Curious and data-driven, capable of analyzing results and continuously seeking improvement. ✅ Flexible and adaptable, able to prioritize and respond quickly to change. ✅ Collaborative and communicative, skilled at working in teams and coordinating across different business areas. Join our team and discover a unique work experience at Sesame HR.