Position Summary: We are seeking a digital positioning professional to strengthen our brand’s presence in the digital landscape, with a focus on generative SEO and authority building in the AI era, supported by strong data analysis capabilities. Key Highlights: 1. Design and implement innovative approaches to enhance digital presence. 2. Lead generative SEO strategies and build authority in the AI era. 3. Transform organic traffic metrics into real business outcomes. We seek a growth-oriented professional with solid understanding of positioning strategies. Your primary responsibility will be to design and implement innovative approaches to maximize our brand’s visibility in today’s digital environment. We will place particular emphasis on optimization for generative search engines and on building authority in the age of artificial intelligence. Your work will involve developing and implementing generative search engine optimization strategies. This will ensure our brand stands out in responses from the most advanced language models. It will entail creating a robust content architecture and identifying reliable information sources that positively influence the training and citation of conversational AIs. You will also manage the entire process—from generating awareness to post-sale customer retention—optimizing key touchpoints such as test drive requests and lead qualification. Proficiency in local SEO optimization will be highly valued, especially with regard to distribution networks and official service channels, to deliver significant impact on geolocated searches. You must possess deep data expertise and the ability to implement advanced schemas for vehicle inventory, special offers, and valuations. The goal is to enable search algorithms to easily understand our competitive advantages. You will continuously monitor our digital market share, analyzing both our brand’s visibility percentage and overall sentiment—across conventional searches and AI-driven conversations. We seek someone capable of converting organic traffic metrics into tangible business outcomes, particularly within the automotive sector. Proven experience in positioning strategies, preferably within high-investment sectors. Deep understanding of how LLMs operate (tokens, information retrieval, data sources) as applied to search marketing. Professional use of tools including Ahrefs, SEMrush, Screaming Frog, and Search Console. Ability to integrate AI and automation (Prompt Engineering, OpenAI/Google APIs) into metadata optimization and keyword analysis workflows. Skill in transforming organic traffic metrics into tangible sales and lead-generation KPIs within the automotive industry. Python knowledge applied to SEO task automation and familiarity with Google’s evolving AI Overviews (SGE) are considered advantageous. Bachelor’s degree in Business Administration and Innovation Management.
David Muñoz
Indeed · HR
David Muñoz
Indeed · HR
