Job Summary: We are seeking a strategic/tactical professional with advanced technical expertise in Authority and Trust (EEAT + YMYL) to ensure that semantic infrastructure and content serve as the primary source for generative search engines (AIs). Key Highlights: 1. Lead the Authority and Trust (EEAT + YMYL) strategy for AIs. 2. Collaborate with data analytics, marketing, and digital sales teams. 3. Hybrid work model and culture of inclusion and diversity. Accenture, recognized as a Great Place To Work®, is a global leader in professional services that helps leading enterprises, public administrations, and other organizations worldwide develop their core digital capabilities, optimize operations, accelerate revenue growth, and enhance citizen services—delivering tangible value at speed and scale. We are selecting a strategic/tactical professional with advanced technical expertise focused on Authority and Trust (EEAT + YMYL). Their responsibility is to ensure that the brand’s semantic infrastructure and content ecosystem are recognized as the primary source of truth by generative search engines (AIs). They bring a technical and methodological perspective that translates brand positioning into authority signals for search engines and LLMs, maintaining high trust standards in critical topics (YMYL) and optimizing brand perception against new algorithms. **Responsibilities:** * Develop the YMYL and EEAT Matrix across multiple digital teams and channels, classifying and optimizing ranking factors according to their impact on financial decisions. * Define digital authority guidelines to optimize perception across owned, earned, and paid channels. * Champion EEAT as a fundamental skill within content creation and product teams. * Audit and ensure the semantic health of digital assets for accurate interpretation by AIs. * Collaborate with data analytics, marketing, digital sales, and brand development teams to identify authority gaps versus competitors in generative environments (AIs). #LI-EU **Requirements:** * Senior SEO profile with +5 years of experience leading tactical and strategic SEO initiatives. * Expert-level experience with E-E-A-T and Google Search Quality Guidelines. * Solid knowledge of information architecture, structured data (Schema), and knowledge graphs. * Ability to design operational tools and methodologies (Frameworks). * Technical understanding of how generative search engines and LLMs function. * Analytical mindset and ability to translate complex algorithmic concepts into practical guidance. * Leadership capability across multiple teams. * Knowledge of SMO and ASO strategy and optimization. * Proficiency with SEO tools such as GSC, Semrush, Majestic, Screaming Frog SEO. * Strong analytical skills and ability to generate insights using tools like Adobe Analytics, Looker Studio, and Google Analytics. * Familiarity with prompt-tracking tools such as Profound and Schunch IA. At Accenture, a company recognized as a Great Place To Work®, we embrace a hybrid work model that—leveraging technology and our facilities—enables us to sustain the essential human connection required to collaborate effectively with our teams and clients. This connection allows us to maintain our inclusive and diverse culture and, according to Refinitiv, be the most diverse company in the world. Additionally, we offer other benefits including: * Health, life, and accident insurance * Medical services and wellness programs * Flexible compensation program and stock purchase plan * Flexibility programs (flexible hours, additional days off, vacation time, etc.) * Personalized learning path * Sustainability programs and Accenture Foundation * Employee networks for diversity * Other benefits: Bankinter Office with special conditions and profit-sharing