Job Summary: We are seeking an SEM & Paid Social Senior Consultant to lead and define performance strategies, coordinate junior teams, and optimize campaigns across multiple platforms. Key Highlights: 1. Lead Performance strategies in SEM and Paid Social 2. Coordinate junior profiles and optimize campaigns 3. Design paid advertising strategies and analyze key metrics ### **General information** Office Madrid Country Spain Date Published 26-Feb-2026 Ref # 2336 Area Marketing Type of Presence Hybrid ### **Description & Requirements** At **JAKALA Iberia**, we are looking for a **SEM & Paid Social Senior Consultant** to participate in cross-functional projects focused on data and technology within our Media team, based in our Madrid offices. **Responsibilities** * Lead, define, and implement client Performance strategies in SEM and Paid Social environments. * Coordinate junior profiles in campaign execution and monitoring. * Design paid advertising strategies on search engines (SEM) and social media (Paid Social), aligned with client objectives. * Create, manage, and optimize campaigns on platforms such as Google Ads, Bing Ads, Yandex, Baidu, Meta Ads (Facebook/Instagram), among others. * Conduct keyword research and competitive analysis to identify improvement opportunities. * Write and optimize ad copy, segment audiences, and establish bidding strategies aimed at maximizing ROI. * Run A/B tests and experiments to continuously improve campaign performance. * Analyze key metrics and produce performance reports, providing data-driven strategic recommendations. * Collaborate cross-functionally with creative and marketing teams to ensure brand message consistency. * Stay up-to-date with digital marketing, SEM, Paid Social, and analytics trends and best practices. **Requirements** **MUST**: * Proven experience managing operational Performance campaigns on Google Ads and Meta Ads. * Advanced English, both written and spoken; client interaction in English required. * Experience with the Google Marketing Platform (GMP): Search Ads 360, Campaign Manager 360, and GA4. * Excellent analytical skills with the ability to interpret performance metrics and make data-driven decisions. * Strong verbal and written communication skills. **NICE TO HAVE**: * Experience in a digital agency. **What We Offer** * Hybrid office attendance model. * Private health insurance. * Access to Wellhub for physical and mental wellbeing. * Flexible compensation (meal vouchers, transportation, childcare, etc.). * 28 vacation days per year. * Three weeks per year of fully remote work. * Career development plan tailored to your professional interests. * Access to certifications (Google, Salesforce, Adobe). * Technology training programs (Jxpert). * Technology solutions testing lab (Jlab). * Language training. **Company Overview** We are an ecosystem designed to unite talent and innovative solutions to drive value for organizations, people, and society. Today, we are Europe’s leading Martech company, headquartered in Milan with offices worldwide. Our data-driven approach—backed by a winning formula of strategy, innovation, technological transformation, commitment, and activation—is the cornerstone of our work. With a team of 3,000 employees, over 900 clients, projects spanning more than 30 countries, and revenues exceeding €500 million, JAKALA stands as a true benchmark across the broad digital landscape. Thanks to the contributions of an international team composed of versatile and highly skilled professionals, the company delivers unique and customized solutions, anticipating the challenges of an ever-evolving market. Recognized as a **Great Place to Work® 2024**, JAKALA pursues its goals with the firm belief that employee wellbeing and a positive environmental impact are essential elements for ensuring sustainable growth.