Growth & Paid Media Specialist

Description

**Description:** ---------------- **About Us** Dicampus is a nationally leading company in the development of training projects, with strong specialization in e-learning and proprietary technological developments that optimize our clients’ training processes. To continue growing, we are building a new Growth and Sales team—complementary to our existing lead generation and communications teams—to accelerate business generation, conversion, and closing. The team will operate across two fronts: B2B, driving commercialization of our training products; and B2C, boosting sales of our course catalog, which includes over 1,200 offerings. The team will consist of four people: two Growth & Paid Media profiles (one junior and one senior) and two Sales Executive / SDR profiles (one junior and one senior). We welcome a broad range of candidates—if you match any of these four levels, we want to meet you. **Responsibilities** * Design and execute growth marketing strategies focused on demand generation. * Manage and optimize paid media campaigns (Meta Ads, Google Ads, LinkedIn Ads), with emphasis on CPA, CPL, and ROAS. * Analyze data and conversion funnels, continuously iterating based on results. * Coordinate with the sales team to ensure lead and pipeline quality. Constantly test creatives, landing pages, and audience segmentation. * **We Are Hiring for 2 Positions** * Junior: 1–2 years of experience in growth marketing / paid media. Eagerness to learn, execute campaigns under supervision, and grow within the team. Senior: 4+ years of experience leading growth and paid media strategies, capable of defining strategic direction, setting priorities, and mentoring the junior profile. * **Requirements** * Proficiency in Meta Business Suite, Google Ads, and LinkedIn Campaign Manager (level appropriate to the position). * Knowledge of web analytics (GA4, Looker Studio) and CRM systems. * Data-driven mindset, autonomy, and genuine results orientation. * Prior experience in education, e-learning, or SaaS sectors is a plus. **What We Offer** * Join a new team with real decision-making authority and direct impact on Dicampus’s growth. * Fixed + variable compensation tied to objectives. * Hybrid work model. * Continuous training and access to cutting-edge growth, AI, and automation tools. A culture oriented toward data, results, and agility. * If you’re motivated to build a team from scratch—and see your work translate directly into business results—we want to meet you.