CRM MANAGER JUNIOR (SPAIN)

Description

Summary: This role aims to drive company growth by enhancing customer knowledge and developing and executing a multichannel CRM strategy focused on acquisition, retention, and loyalty. Highlights: 1. Development of a multichannel CRM strategy 2. Management of Marketing Automation processes 3. Development of customer knowledge and KPI monitoring **Responsibilities** Within our team and reporting to our Digital Manager, your objective will be to increase company growth through improved customer knowledge. Is 1-to-1 communication, automation, and personalization your forte? Then here are your responsibilities: * Develop and oversee execution of a multichannel CRM strategy aimed at acquiring, retaining, and building loyalty among our customer base (segmentation, contact plan, marketing pressure, customer base activation and reactivation, CRM offer analysis and definition) * Define relevant cohorts based on the RFM model * Manage Marketing Automation processes * Analyze activity and develop customer knowledge (lead studies and analyses to optimize the customer lifecycle) * Monitor KPIs (repeat rate, order frequency, LTV, etc.) **Candidate Profile:** ***Prior experience in the data field is preferred!*** Ideally, you hold a degree from a business or web school and have a background in digital marketing! You value autonomy, and your perseverance is unquestionable. Finally, you enjoy stepping outside your comfort zone and remain calm under pressure—even during critical moments. Skills: * Advanced Excel proficiency required * Strong analytical skills and data-driven mindset * Excellent interpersonal and impeccable written communication skills * Familiarity with email and Marketing Automation tools such as Sendinblue/Mailchimp * Familiarity with DMP tools such as Advalo, Segment, etc. * Solid understanding of marketing, growth, and communications domains * Entrepreneurial spirit, autonomy, and eagerness to take on challenges **Attractive salary:** starting from €1300, depending on profile