B2B SaaS Marketing Specialist

Description

At **BlueLeaders**, we are seeking a **B2B SaaS Marketing Specialist** to join the Sensesbit team — a scaling SaaS startup specializing in AI-driven sensory decision intelligence. The **Sensesbit** platform helps consumer-facing companies in industries such as food, beverages, and cosmetics make better, faster, more consistent, and data-driven product decisions across marketing, quality, and innovation. The company's office is located in **Lugo**, but you may **work remotely** 100% from any location of your choice, visiting the office only for meetings, events, and key team moments. We are looking for a marketing professional with prior experience who wishes to continue growing professionally within an international SaaS environment — someone comfortable operating across various marketing disciplines, with a practical mindset, a passion for execution, and enthusiasm to engage daily in business operations and actively contribute to Sensesbit’s growth. **Key challenges** * Execute and coordinate marketing initiatives aligned with Sensesbit’s growth and positioning objectives. * Manage multichannel campaigns combining content, email marketing, social media, web, events, and demand-generation activities. * Lead day-to-day HubSpot operations: campaigns, automations, segmentation, workflows, reporting, and performance tracking. * Develop content and copy for diverse formats and channels, tailoring messages to different audiences and international markets. * Participate in the planning, execution, and optimization of campaigns aimed at lead acquisition and commercial opportunity conversion. * Collaborate on continuous improvement of the website, content structure, user experience, and organic search positioning. * Analyze metrics and results to identify improvement opportunities and propose business-oriented actions. * Coordinate external vendors, agencies, and collaborators to ensure proper execution of planned activities. * Manage organization of events, webinars, and brand visibility initiatives. **About your profile** * Marketing experience, having contributed across multiple functional areas. * Hands-on experience in digital marketing, content, email marketing, social media, web, and support for demand-generation campaigns. * Knowledge and experience working with HubSpot. * Ability to independently manage marketing initiatives, prioritize tasks, and drive execution. * Experience creating content and copy for various channels and formats. * SEO, CMS, and basic digital content optimization knowledge. * Experience collaborating with vendors, agencies, or external collaborators. * Interest in technology, innovation, and B2B SaaS environments. * Problem-solving, organized, proactive, and results-oriented profile. * Advanced English level (C1 equivalent) for frequent international communication. * Degree in Marketing, Communications, Advertising, Business Administration, or related field. **We especially value** * Experience in B2B SaaS companies/startups. * Use of AI tools applied to marketing. * Experience in inbound marketing and demand-generation campaigns. * Digital analytics and reporting knowledge. * Experience working in international environments. **What you can gain** * Work with global companies in sectors such as food, cosmetics, and beverages. * Be part of the global growth journey of a unique SaaS platform in a continuous improvement environment. * Experience the dynamism and scalability of Sensesbit as a key contributor. * A personalized growth plan defined together based on your skills, achievements, and potential. * Flexible remote work: choose between the Lugo office or fully remote work from your preferred location. * Compensation: tailored collaboratively with you, based on your experience and capabilities. * Work alongside a young, open-minded team embracing change and exploring new experiences every day. **Are you in?** *Sensesbit and BlueLeaders guarantee equal opportunities for all individuals.*