Third-Party Brands Manager

Description

Position Summary: Manage, develop, and maximize the value of the assigned Distribution Brands portfolio, ensuring its strategic positioning and profitability. Key Highlights: 1. Define and execute the annual strategic plan for Distribution Brands. 2. Lead in-store activation plans and supervise brand execution. 3. Responsible for the P&L of assigned brands and their financial management. JOB DESCRIPTION **Mission**: Manage, develop, and maximize the value of the assigned Distribution Brands portfolio, ensuring its appropriate strategic market positioning, business profitability, and excellent execution across all channels, in close coordination with Brands, Trade Marketing, Sales, Procurement, and Operations. **Responsibilities** --------------------- **Brand and Business Strategy** * Define and execute the annual strategic plan for Distribution Brands, aligned with corporate objectives. * Identify growth opportunities by brand, customer, and channel (retail, HoReCa, e-commerce, etc.). * Analyze the market, consumer trends, competition, and pricing positioning. * Develop innovation, reformulation, or portfolio adjustment proposals as needed. **Project Management** * Act as the main point of contact with key stakeholders regarding Distribution Brands. * Coordinate cross-functional projects with internal departments (Trade Marketing, Quality, Procurement, Legal, Operations). **Marketing and Activation** * Adapt the positioning, brand architecture, and key messages of each product reference to the Spanish market. * Lead in-store activation plans in close collaboration with Trade Marketing: promotions, visibility, materials, and campaigns. * Supervise correct brand execution across all touchpoints. * Adapt strategies according to channel, customer, or region. **Financial Management** * Responsible for the P\&L of assigned brands (sales, margin, marketing and trade investments). * Monitor allocated A\&P, analyze variances, and propose corrective actions. * Evaluate Gross and Net Contribution per SKU and channel. **Analysis and Reporting** * Prepare performance reports, KPIs, and strategic recommendations. * Use market analysis tools (Nielsen/IRI or other panels), internal sales data, and promotional performance metrics. * Collect and analyze data from all internal company systems (SGPV, UVE, Táctico, SAP, etc.). **Internal and External Relationships** * Maintain constant collaboration with: * Assigned Brands (CEO, Country/Area Manager, Brand Ambassador, Marketing, Logistics, Legal, etc.) * Osborne Trade Marketing * Osborne Commercial Teams * Procurement, Communications, Operations, Legal, Finance…Osborne * External suppliers (communication agencies, event agencies, influencers; design studios, manufacturers, etc.). REQUIREMENTS **Knowledge**: * **Education**: Bachelor’s degree in Marketing. * **Languages**: Advanced English (C1\). * **Others**: * Multidisciplinary experience is desirable. * Familiarity with SAP. * Proficiency in Marketing Data Analysis tools. **Required Experience**: * **Experience**: 3–5 years in roles related to Brand Management, Trade Marketing, or Account Management. * **Industry**: Fast-Moving Consumer Goods (FMCG). * **Skills**: * Understanding of P\&L and business financial logic. * Organization, autonomy, and ability to manage multiple projects simultaneously. * Negotiation and influencing capabilities