Digital Sales & Performance Lead

Description

Company Description **MET Group** is an integrated European energy company headquartered in Switzerland, active across the full value chain \- generation, storage, LNG, trading and sales. Present in 24 countries and 33 national energy markets, MET combines large\-scale trading with a growing portfolio of renewable and flexible assets. In 2025 the group generated €28\.6 billion in consolidated revenue. **MET Retail** is a new chapter for the group: bringing energy directly to households. We're building a technology\-driven retail platform for power and gas, with a digital, customer\-first model. One model, built to scale across Europe. We're a small international team, and there's a lot to build. Join us on this exciting journey and you'll help shape how this company works, with real ownership from day one. Job Description **Mission** Reporting to the Growth Director, own the direct digital channel — traffic, funnel and conversion. Build the digital acquisition engine for the Spain launch and the playbook that scales it to subsequent markets. **Scope** Spain at launch; multi\-market as the venture expands. The role is central in scope: one digital engine serving all markets, based in Madrid. **Essential responsibilities** * Own paid acquisition end to end: search, social, comparison\-site listings — budget, targeting, creative testing, optimisation * Own website and app conversion: the signup flow, A/B testing roadmap, cart\-abandon recovery, campaign landing pages * Own the referral channel: mechanics, incentives, tracking — build referral into a growing share of new customers * Own experimentation end to end: A/B and proposition testing across segments, messages and channels — test design, attribution and readout. Your reads steer the budget * Define lifecycle journey requirements — onboarding, upsell, churn\-prevention, abandon\-recovery — specifying triggers, segments and success metrics for the CRM team to build * Define funnel requirements into the digital team, working with the business Product Owner * Document the acquisition playbook as a replicable asset for the markets that come next Qualifications * 6–8 years digital\-first B2C growth experience gained in energy or utilities. Another regulated switching market, fintech and subscription backgrounds could be also considered * Experience operating across markets or scaling a playbook internationally is highly appreciated * Strong analytical depth: comfortable owning attribution and experiment design. * Experience specifying lifecycle/CRM journeys * Experience operating across markets or scaling a playbook internationally is highly appreciated * Fluent Spanish and English Additional Information