Description
### **General information**
Office
Barcelona, Gijón, Madrid, Pamplona
Country
Spain
Date Published
01\-Jul\-2026
Ref \#
2502
Area
Marketing
Type of Presence
Hybrid
### **Description \& Requirements**
At JAKALA, we help organizations grow by combining data, artificial intelligence, technology, and business. We have over 3\.400 professionals across 21 countries who work daily to transform information into decisions—and decisions into results.
We are seeking a Solution Architect with extensive experience in the Salesforce ecosystem to lead the functional and technical evolution of an already-deployed CRM and Marketing platform.
The selected candidate will be responsible for evaluating the current architecture, defining the evolution strategy for various solutions, and designing new capabilities aligned with business needs and Salesforce best practices.
In addition to technical leadership, we seek a profile with strong consulting orientation—capable of guiding the client through platform adoption, identifying improvement opportunities, and acting as a technological and functional reference within the organization.
**About the area**
This role falls within the Marketing Automation area.
Our team helps clients create more relevant and personalized experiences—both in B2C and B2B environments—through CRM, automation, and omnichannel personalization. We design and activate journeys, campaigns, assets, and communications that connect data, technology, and customer experience to deliver real business impact.
We work with some of the leading technology stacks in the market, including Salesforce, Adobe, and specialized platforms such as Braze.
**Location**
JAKALA office in Madrid, Barcelona, Gijón, or Pamplona.
If you are only considering 100% remote work, we are also open to this arrangement.
Travel to Irún approximately once per month (2\-3 days per trip) will be required—especially during the initial project phase, where the client values greater on-site presence and proximity of the team.
**Key responsibilities**
* Evaluate the existing architecture and data model within the Salesforce ecosystem, identifying optimization and evolution opportunities.
* Design scalable functional and technical architectures that efficiently integrate Salesforce Marketing Cloud, Data Cloud, Core CRM, and Marketing Cloud Personalization.
* Define and lead platform evolution, incorporating new business capabilities and functionalities included in Salesforce releases.
* Design multi-platform and multicloud data models enabling a unified customer view.
* Collaborate closely with client teams to translate business needs into sustainable technological solutions.
* Act as an architectural and best-practices reference within the Salesforce ecosystem.
* Guide the client through platform adoption and evolution—advising on new capabilities, use cases, and growth roadmaps.
* Promote Salesforce solution knowledge across the organization, playing a technology evangelism role and facilitating decision-making.
**Hard Skills**
* Proven experience as a Solution Architect or Salesforce Architect in CRM and Marketing transformation projects.
* Advanced knowledge of Salesforce Marketing Cloud, including data architecture and integrations.
* Solid experience with Salesforce Data Cloud—particularly in data modeling, profile unification, and CDP architecture design.
* In-depth knowledge of Salesforce Core CRM (Service Cloud).
* Experience integrating with CTI platforms is highly valued.
* Experience with Marketing Cloud Personalization (Interaction Studio).
* Experience designing complex data models, multi-platform architectures, and multicloud environments.
* Ability to define scalable architectures and lead the technological evolution of already-deployed Salesforce platforms.
**Soft Skills**
* Excellent consulting and communication skills when engaging with business and technology stakeholders.
* Communication skills to clearly explain complex concepts, tailored to diverse audiences.
* Ability to act as a strategic advisor to the client, helping maximize platform value.
* Evangelist profile capable of driving technology adoption and promoting best practices across the organization.
* Proactivity, autonomy, and results orientation.
* Ability to lead architecture discussions and facilitate technical and functional decision-making.
**Salary**
JAKALA maintains objective salary bands aligned with internal equity and transparent compensation principles. The salary band associated with this position will be shared from the first conversation with Talent Acquisition to ensure a transparent and informed process.
**What we offer**
* Career paths enabling growth both through technical specialization and people management and leadership.
* Commitment to internal promotion, offering real opportunities for professional growth, mobility, and progression.
* Hybrid work model (2 days per week onsite) or fully remote option.
* 28 working days of vacation per year.
* Flexible working hours.
* 3 weeks of full remote work per year.
* Intensive working schedule during July and August.
* Private health insurance.
* Wellhub to support your physical and mental well-being.
* Flexible compensation.
* Access to certifications, training, and internal development programs.
**We are JAKALA**
In JAKALA Iberia, we are over 450 professionals distributed across our offices in Madrid, Barcelona, Gijón, and Pamplona—as well as our remote team.
We collaborate with some of the most important companies in sectors such as banking, retail, consumer goods, energy, telecommunications, and travel—helping them tackle business challenges through data- and AI-driven strategies.
We are a European leader in Data \& AI—but our true value lies in the people who make up our company.
We foster an open, diverse, and continuously learning culture—where each professional brings a unique perspective and has the opportunity to make a real impact.
We believe in professional growth, cross-team collaboration, and the business impact of technology.
**Together to get there.**
Will you join us?