Advanced Analytics Scientist

Description

We are looking for an outstanding **Digital Analyst** with strong experience in digital analytics, tracking implementation, and data visualization, capable of translating business needs into measurement strategies and actionable insights across digital ecosystems. Sound like you? Read on. * Configure, implement, and maintain tracking solutions through **Google Tag Manager (GTM)**, including tags, triggers, and variables for events, conversions, and key digital interactions across multi\-domain environments. * **Perform QA processes and analytical validations** by reviewing data layers, identifying tracking issues, debugging event implementations, and documenting improvement proposals to ensure reliable data collection. * Analyze digital behavior and CRM/email campaign performance for FMCG and automotive clients, generating actionable insights to optimize multichannel strategies and improve business KPIs. * **Design, automate, and maintain dashboards and reporting** solutions in Looker Studio for both technical and non\-technical stakeholders, supporting strategic decision\-making and KPI monitoring. * Collaborate directly with clients and external technical teams, translating business requirements into functional tracking specifications and measurement frameworks. * Ensure measurement strategies remain aligned with business objectives by delivering descriptive and diagnostic analysis focused on digital asset optimization and performance improvement. **Digital Analytics \& Tracking Expertise** * Experience working with Google Analytics 4 (GA4\) and Google Tag Manager (GTM). * Strong understanding of event\-based tracking models, data layers, conversions, and cross\-domain measurement. * Knowledge of QA processes and debugging methodologies for analytics implementations. **Data Visualization \& Reporting** * Experience building dashboards and automated reports using Looker Studio. * Ability to communicate insights effectively to both technical and business stakeholders. **Data Analysis \& Business Understanding** * Strong analytical mindset with the ability to transform data into actionable business insights. * Experience analyzing digital behavior, CRM/email performance, and multichannel campaign effectiveness. **Collaboration \& Communication** * Experience working directly with clients and coordinating with technical and business teams. * Ability to translate business needs into tracking requirements and functional specifications.