CRM SPECIALIST

Description

Are you passionate about the ecommerce world and eager to enhance customer relationships through personalized, results-driven CRM strategies? Do you want to join a dynamic, creative, and rapidly evolving team at La Casa de las Carcasas? We are looking for a **CRM Specialist** to join our **Ecommerce** team and help us build a more structured, personalized, and business-focused CRM strategy. **What will you do on a day-to-day basis?** * Define, execute, and optimize the CRM strategy for ecommerce and retail. * Create and manage email marketing, SMS, WhatsApp, and other direct-channel campaigns. * Design key automations such as welcome flows, abandoned cart, post-purchase, winback, birthday, reactivation, cross-selling, and loyalty programs. * Segment the database based on purchase behavior, recurrence, average order value, country, interests, and customer lifecycle stage. * Analyze campaign and automation performance metrics: open rate, CTR, conversion, revenue, recurrence, churn, and LTV. * Propose actions to increase repeat purchases, improve customer experience, and strengthen loyalty. * Coordinate with Ecommerce, Paid Media, Retail, Design, and Product teams to ensure alignment across campaigns, messaging, and objectives. * Manage the CRM commercial calendar aligned with product launches, promotions, seasonal campaigns, and business goals. * Maintain database quality by ensuring best practices in data acquisition, consent management, and segmentation. * Identify opportunities for personalization and continuous improvement across customer journeys. **What are we looking for in you?** * Prior experience in CRM, email marketing, or marketing automation—ideally within ecommerce, retail, fashion, lifestyle, or consumer goods. * Familiarity with tools such as Brevo, Salesforce Marketing Cloud, or similar platforms. * Experience building advanced automations and segmentation logic. * Strong analytical ability to interpret data and translate insights into concrete actions. * Commercial sensitivity, results orientation, and customer focus. * Excellent writing skills and strong brand judgment. * Organizational skills, autonomy, and attention to detail. * Experience with Shopify, GA4, Looker Studio, or other ecommerce analytics tools is a plus. * English proficiency is a plus. **What do we offer?** * Join a growing company. * Opportunity to build and develop the CRM strategy during a pivotal phase of evolution. * Cross-functional collaboration with Ecommerce, Marketing, Retail, and Product teams. * A dynamic, creative, and results-oriented environment. * The chance to be part of a young, international, and rapidly expanding company. If this challenge motivates you and you wish to continue growing in the ecommerce world, we’re waiting for you! **Discover what your journey with us will look like:** **Access here** We look forward to meeting you!