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Summary: This role transforms complex data into actionable insights, combining process ownership, technical expertise, and advanced reporting for digital platforms. Highlights: 1. Own and evolve the global web analytics ecosystem. 2. Bridge business, technical, and compliance stakeholders. 3. Drive analytics maturity and standardization through best practices. The Digital Web Analytics plays a key role in transforming complex data into actionable insights that support informed decision‑making at global and local levels. This role combines **process ownership, technical expertise, and advanced reporting capabilities** , ensuring high‑quality, compliance, and scalable data collection, integration, and visualization across digital platforms. **What is expected from this role:** * Own and evolve the global web analytics ecosystem, ensuring scalable, reliable, and compliant data across squads. * Bridge business, technical, and compliance stakeholders to deliver high\-quality tracking and actionable insights. * Drive analytics maturity and standardization through best practices, and enablement. **Tasks \& responsibilities:** * Define and manage the end\-to\-end analytics process, including governance, standards, and documentation. * Lead and validate tracking implementations (client\-side and server\-side), ensuring data quality and scalability. * Design and deliver reporting frameworks, dashboards, and KPI structures for multiple audiences. * Oversee data integration, consolidating data from analytics, media, and internal systems. * Ensure compliance, consent management, and stakeholder alignment, while acting as a global analytics consultant. **Requirements :** * Strong experience in web/digital analytics (6\+ years) across implementation, tracking, and reporting. * Hands\-on expertise with Adobe Analytics and tag management platforms. * Proven experience with server\-side tracking (e.g., MetaRouter or similar). * Solid knowledge of data structures, SQL, and data validation. * Advanced data visualization and reporting skills (Power BI, Looker Studio, etc.). * Strong stakeholder management and ability to translate technical topics into business insights. * Experience in pharma or regulated environments with privacy and consent frameworks (e.g., OneTrust). * Familiarity with paid media, attribution, and SEO data integration. * Knowledge of web technologies (HTML, JavaScript, APIs) and automation/data extraction tools. \#IamBoehringerIngelheim because… We are continuously working to design the best experience for you. Here are some examples of how we will take care of you: * Flexible working conditions * Life and accident insurance * Health insurance at a competitive price * Investment in your learning and development * Gym membership discounts If you have read this far, what are you waiting for to apply? We want to know more about you!
