**Description:** ---------------- At **CAETSU TWO**, we are looking for a **Google Ads Specialist** to join our digital marketing team to design, execute, and optimize performance-driven paid campaigns (leads, sales, qualified traffic). You will be the go-to expert for everything related to **Search**, **PMax**, **Demand Gen**, and **Display**, collaborating closely with account teams, data, and creative to drive growth for our clients’ businesses. Who **FIT US** for this role? A person who enjoys **working in a team**, has strong **data analysis skills and uses insights to make decisions**, is **passionate about marketing and digital advertising**, and is eager to **continuously learn** and stay up to date with all developments in their professional field. What would your **RESPONSIBILITIES** be? **Planning and Strategy:** * Define Google Ads strategy aligned with business objectives: awareness, consideration, and performance (leads/sales). * Structure accounts, campaigns, and ad groups logically and scalably. * Formulate hypotheses for improvement and develop testing roadmaps (messaging, bidding, landing pages, audiences). **Campaign Management and Optimization:** * Collaborate on campaign architecture design (Search, Display, Performance Max, Demand Gen) with a Lead Generation mindset, always prioritizing contact quality. * Optimize daily based on KPIs: CPL, CPA, ROAS, CTR, conversion rate, traffic quality, etc. * Advanced bid and budget management, audience, location, device, and feed-based segmentation. **Measurement, Data, and Tracking:** * Configure conversions and key events in GA4 / Google Ads (conversion imports, goals, events). * Coordinate with the Data/Tech team to ensure proper functioning of GTM, conversion tracking, and Floodlight / CM360 / Search360. * Analyze results, identify insights, and propose ongoing optimization plans. **Reporting and Internal Consulting:** * Be curious, capable of solving complex measurement problems, and proficient in tools such as Looker. * Prepare clear, actionable periodic reports for both internal teams and clients. * Translate data into business language: what is happening, why, and what we will do next. * Provide strategic input during internal and client meetings regarding paid media and the digital funnel. **Coordination with Other Channels:** * Collaborate closely with Social Ads, Programmatic, and Creative teams to ensure a consistent full-funnel strategy. * Provide recommendations on landing pages, messaging, and customer journeys to improve conversion. What do we **OFFER**? * Join one of the top advertising agencies. * Work in a technological and innovative environment where you can contribute any ideas and improvements you envision. * Opportunities for professional development. * Continuous training. **Requirements:** --------------- **Essential Requirements** * 1–3 years of hands-on experience managing Google Ads campaigns (not just certifications, but real campaign management with meaningful budgets). * Proficiency in: * + Google Search, PMax, Google Demand Gen, and Display. + Performance concepts: CPL, CPA, ROAS, funnel, basic attribution. * Regular use of Google Analytics 4 and Google Tag Manager. * Ability to analyze data and make metric-driven decisions—not intuition-based ones. * Experience working at a media/marketing agency or on the advertiser side. * Strong copywriting skills for search ads and conversion-focused creatives. * Official Google Ads and Google Analytics certifications. **Nice-to-Have:** * Familiarity with Campaign Manager 360 / DV360. * Experience in automotive, retail, or service sectors with a lead generation focus. * Basic knowledge of other paid media platforms (Meta Ads, TikTok Ads, LinkedIn Ads). * Experience building dashboards in Looker Studio or other data visualization tools.