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Job Summary: We are seeking a Content Creator with experience in creating organic and paid social media content, performance-oriented and committed to continuous improvement. Key Responsibilities: 1. Constant creation of social media content (UGC and branded format) 2. Ideation of concepts, hooks, and viral formats for organic and paid campaigns 3. Close collaboration with the paid ads team and narrative development We are looking for a **Content Creator** experienced in producing social media content—both organic and paid—with a focus on performance, storytelling, and continuous optimization of results. **What You’ll Do:** --------------- * Ongoing recording of social media content (UGC and branded format) * On-camera appearances when required by the content * Ideation of concepts, hooks, and viral formats for **organic and paid** campaigns * Scriptwriting and structuring of short-form content * Basic video editing (Reels, TikTok, Shorts) * Adapting trends to the brand universe and performance goals * Continuous iteration based on results (what works and what doesn’t) * Close collaboration with the **paid ads** team to test creatives * Participation in creative brainstorming sessions and brand narrative development. **Who We’re Looking For** -------------------------- * Proven experience creating original content or content for brands * Understanding of the difference between organic and paid content * Ability to critically analyze one’s own content (understanding why it works—or doesn’t) * Strong on-camera communication skills (naturalness > perfection) * Full autonomy in self-recording and self-scheduling * Test-and-learn mindset and results orientation * Storytelling skills * Deep familiarity with TikTok and Instagram * Ability to record content from home * Residency in Barcelona **Nice-to-Have** ------------- * Experience working with paid media teams * Knowledge of basic performance metrics (CTR, hooks, retention, etc.) * Sensitivity to brand narrative and creative testing
