Overview: ***WELCOME TO SITA*** At SITA, we keep airports moving, airlines flying smoothly, and borders open. Our technology and communication innovations power the success of the global air travel industry. You’ll find us in 95% of international airports, working closely with over 2,500 transportation and government clients. Each partnership brings unique challenges, and we thrive on delivering fresh solutions and cutting\-edge tech to keep operations running like clockwork. We don’t just move the world forward—we’re proud to be recognized as a **Great Place to Work®** by 79% of our employees and certified in most of our growing locations. Here, we feel empowered, supported, and inspired to grow. Are you ready to love your job? **The adventure begins right here, with you, at SITA.** ***ABOUT THE ROLE \& TEAM*** Own the company website end\-to\-end as a growth channel. You’ll manage the CMS, improve site performance and UX, lead SEO strategy (technical \+ content), and partner with marketing colleagues to drive qualified pipeline and user engagement from organic and direct traffic. ***WHAT YOU WILL DO*** **Website ownership** * Run day\-to\-day site operations and publishing (for key campaigns and events). * Maintain site architecture and navigation. * Oversee technical backlog for business\-as\-usual activities * Manage core web vitals such as page speed, mobile responsiveness, and accessibility. * Oversee website governance such as templates, component library, redirects, tagging, privacy/cookie compliance. **SEO strategy \& execution** * Build and execute the SEO roadmap across technical, on\-page, and off\-page initiatives. Making sure our SEO initiatives also covers AI chatbots and more other forward\- looking development. * Conduct keyword research and opportunity sizing (including non\-brand, commercial\-intent terms). * Implement on\-page best practices (metadata, headings, structured data, internal linking). * Lead technical SEO with devs: crawlability, indexation, sitemaps, canonicalization, hreflang (if applicable), log\-file insights. * Plan and brief content (pillar/cluster models), optimize existing content, and support digital PR/backlink quality in line with the company’s content strategy. **Analytics \& experimentation** * Own web analytics and reporting (GA4, Goggle Search Console, Tag Manager) * Run CRO programs (A/B tests, form optimization, landing page experiments) to improve CVR. * Translate insights into a prioritized backlog with clear hypotheses and success metrics. **Stakeholder \& vendor management** * Partner with demand gen, product marketing, brand/design, and communications to align web and SEO with campaigns and messaging. * Brief and manage agencies as needed. * Create documentation and training for internal contributors. Qualifications: ***EXPERIENCE*** * 4\+ years in Web/SEO roles (B2B preferred). * Strong command of on\-page and technical SEO * Proficiency with CMSs (preferably Optimizely). * Hands\-on with GA4, Google Search Console, Tag Manager, and SEO suites (Ahrefs/Semrush), plus log/crawl tools (Screaming Frog, Sitebulb). * Experience planning and measuring CRO tests * Comfortable writing clear briefs and lightweight copy optimizations that balance SEO with brand voice. * Understanding of accessibility, privacy, and security considerations for modern websites. ***WHAT WE OFFER*** At SITA, we disrupt the status quo, by empowering our people to pioneer innovations that touch the lives of billions. Bringing together diverse minds from across the globe, we foster a dynamic and positive workplace culture, that values our talented team members for their contributions and dedication. Check out our core benefits, enabling our people across the globe: **Flex Week:** Work from home up to 2 days/week (depending on the needs of your team and your customers)* **Flex Day:** Shape your workday to suit your life and your plans. **Flex\-Location:** Take up to 30 days a year to work from any location in the world. **Employee Wellbeing:** We’ve got you covered with our Employee Assistance Program (EAP), available to you and your dependents 24/7, 365 days/year, and Champion Health – a personalized, proactive platform to support diverse wellbeing needs. **Professional Development**: Level up your skills with our training platforms, including LinkedIn Learning! **Competitive Benefits**: Access competitive benefits tailored to the local market and your employment status. *SITA is an Equal Opportunity Employer and values a diverse workforce. In support of our Employment Equity Program, women, aboriginal people, members of visible minorities, and/or persons with disabilities are encouraged to apply and self\-identify in the application process.*