SEM & Data Analytics Technician (Mallorca)

Description

Job Summary: We are seeking a professional to plan, execute, and optimize digital campaigns; analyze KPIs; and leverage data to continuously improve marketing strategies. Key Highlights: 1. Support in planning and optimizing digital campaigns. 2. Monitoring campaign performance and analyzing performance KPIs. 3. Tracking management with Google Tag Manager and ensuring accurate measurement. **Description:** ---------------- We are one of the leading airlines in the market and a member of the SkyTeam alliance. Our mission is to become the preferred airline for travel between Europe and the Americas, delivering unique travel experiences by connecting people worldwide with one of the most modern fleets in the industry. Customer orientation, teamwork, agility, sustainability, and innovation are the fundamental pillars of our business. We are constantly seeking passionate, talented individuals who share our values and wish to join this exciting journey. **MAIN RESPONSIBILITIES** * Support in planning, executing, and optimizing digital campaigns (Google Ads, Bing Ads, metasearch engines, retargeting). * Monitoring campaign performance by market and channel. * Analysis of performance KPIs (conversion, CPA, ROI, etc.). * Identification of deviations from targets and proposal of corrective actions. * Leveraging data to continuously improve campaigns and support decision-making. * Managing and implementing tracking via Google Tag Manager (GTM). * Ensuring accurate measurement of events and conversions (GA4, Eulerian, etc.). * Preparing clear, structured, and actionable reports on results. * Translating data into business insights. * Applying artificial intelligence solutions. * Coordinating with internal marketing, product, and data teams. * Providing technical and analytical support in executing digital campaigns. **What Will Make You Successful?** * Prior experience in performance marketing campaigns. * Proficiency in managing campaigns on Google Ads and Bing Ads. * Solid understanding of performance KPIs (conversion, CPA, ROI, etc.). * Organized, methodical, and data-analysis-oriented profile. * Expertise in Google Tag Manager (GTM). * Advanced knowledge of data analysis and application. * Fluent English and Spanish. **CONDITIONS** * Indefinite-term contract. * Flexible working hours, Monday to Friday. * Workplace at our headquarters in Llucmajor (Mallorca). * Airline tickets with our company and partner airlines for travel to all our destinations with family and friends. **DIVERSITY, EQUITY AND INCLUSION** We are committed to environmental and social sustainability. We actively work to reduce our environmental impact while contributing to more prosperous and equitable communities. Through policies and practices that foster diversity, we take concrete actions to eliminate barriers and promote inclusion at all levels, harnessing the richness that plurality brings to our success in the aviation industry.