Brand Manager

Description

Summary: We are seeking a Brand Manager to define, execute, and oversee brand strategies, leading the brand's identity across marketing, product, and communications. Highlights: 1. Lead brand identity and strategies for market positioning and growth 2. Work on end-to-end projects from strategic definition to optimization 3. Develop talent in a collaborative, demanding, and stimulating environment ### ***Who are we?*** We are an international digital consulting firm specialized in driving the evolution of the business models of large and mid\-sized companies. We help our clients improve their competitiveness by connecting strategy, communication, design, technology, and data—always with a practical, impact\-oriented approach. With more than 2,000 people across different countries, we work on end\-to\-end projects: from strategic definition to implementation, measurement, and continuous optimization. Our focus is on turning data into real business decisions, not just producing reports. ### ***About the role*** We are looking for a **Brand Manager** to define, execute, and oversee brand strategies that ensure **market positioning and growth**. You will lead the brand’s identity, working across marketing, product, and communications to ensure all initiatives reflect the company’s values, vision, and mission. ### ***What do we value?*** * 3\+ years of experience in **brand management, marketing, or advertising**. * Proven experience developing and executing **brand strategies**. * Knowledge of **marketing, branding, communication, and product development**. * Strong skills in **market research, consumer insights, and competitor analysis**. * Experience with **digital campaigns, social media, and content marketing**. * Analytical mindset to **interpret brand performance metrics** (KPIs, market share, recognition, loyalty). * Strategic, creative, and adaptable. * Excellent **teamwork and communication skills** with internal teams and external stakeholders. ### ***What you will do*** * Develop and implement **brand strategies**, aligning all marketing initiatives with the company’s vision and values. * Plan and execute **marketing campaigns** to increase brand awareness, positioning, and value. * Conduct **market research** to identify trends, opportunities, and consumer needs. * Oversee the **brand’s visual identity** and ensure consistency across all touchpoints. * Coordinate **product launches** and collaborate with product teams to ensure alignment with brand strategy. * Manage **communication strategies** across digital, traditional media, events, and promotions. * Track and analyze **brand performance**, adjusting strategies based on KPIs and market insights. * Serve as the main **point of contact** for internal teams, agencies, and stakeholders regarding brand matters. * Manage **marketing budgets** and resources efficiently to achieve business objectives ###### **Tools \& Skills** * **Marketing \& Branding:** Strategy, brand positioning, campaign management. * **Analytics \& Research:** Market research, consumer insights, Google Analytics. * **Digital Marketing:** Social media, content marketing, online campaigns. * **Skills:** Strategic thinking, creativity, analytical mindset, teamwork. ### ***Nice to have*** * Experience leading **cross\-functional projects** (marketing, sales, product). * Familiarity with **brand performance tools** and dashboards. * Knowledge of **marketing automation or analytics platforms**. ### ***What do we offer you?*** At Alkemy, we work to help people develop their talent in a collaborative, demanding, and stimulating environment where ideas become reality. * Projects with major national and international brands. * A data\-driven environment where analytics, BI, media, and technology work in an integrated way. * Flexibility and a hybrid work model. * A team culture based on collaboration, autonomy, and continuous learning. Active participation in the evolution of our services toward more intelligent, automated, and differentiated models, with AI applied to business. **Would you like to grow with us?** If you’re looking for an environment where analytics plays a strategic role, innovation is applied with sound judgment, and data generates real impact… We look forward to meeting you at Alkemy. **Loyal to our commitment with diversity and inclusion, we encourage everybody to apply, especially those belonging to underrepresented groups such as LGTBIQ\+ members and those with disabilities..**