Working Backwards Workshop: Amazon's Innovation Methodology

**Have you ever wondered how Amazon consistently innovates?** How do ideas like Alexa, Prime, or Kindle emerge and evolve into global products used by millions of people every day? We invite you to discover this in an exclusive experience organized by The Valley, in collaboration with Amazon Web Services (AWS), where we’ll explore one of the most powerful pillars of Amazon’s Innovation Culture: Working Backwards. **What will you experience during the session?** In this hands-on, interactive session, you’ll learn firsthand how Amazon applies the principle of working backwards—always starting from the customer—to develop products and services with genuine impact. You’ll learn how we use the Press Release & FAQ (PRFAQ), a mechanism that enables: • Defining a clear vision before building anything. • Aligning teams around an inspiring customer story. • Reducing risk and innovating with purpose. We look forward to seeing you!