Digital Data Analyst

Description

Job Summary: We are seeking a Digital Data Analyst to join an international digital marketing company, developing data analysis and optimization strategies for brands. Key Highlights: 1. Advance professionally in digital marketing and strategic consulting 2. Define and develop data analysis for marketing strategies 3. Collaborate with Media, Marketing, Data, and Technology teams At **RightHand**, a company specialized in digital talent acquisition and recruitment, we are supporting the search for a **Digital Data Analyst** eager to continue growing and developing professionally within the team of an international company specializing in digital marketing and strategic consulting. The organization helps brands grow in a data- and technology-driven environment, combining capabilities across media, data, creativity, and technology to develop integrated, results-oriented strategies. **Responsibilities:** * Define and develop data analysis to generate insights that add value to digital marketing and media strategies. * Analyze the digital customer journey and user behavior to identify optimization opportunities in campaigns and digital assets. * Design digital measurement plans aligned with business and marketing objectives. * Define KPIs, dashboards, and reporting models to track digital campaign performance. * Support the configuration and implementation of measurement and tagging tools. * Interpret data from multiple sources (website, media campaigns, advertising platforms, etc.) to detect patterns and improvement opportunities. * Prepare reports and presentations with strategic insights for clients and internal teams. * Collaborate with Media, Marketing, Data, and Technology teams to ensure proper measurement implementation. * Develop dashboards in data visualization tools to facilitate analysis and decision-making. * Contribute to digital campaign optimization through data analysis and performance-based recommendations. **Requirements:** * Prior experience as a Digital Data Analyst, Web Analyst, or Data Analyst in digital marketing, advertising, or media environments. * Advanced knowledge of digital analytics tools such as: * **Google Analytics 4** * **Google Tag Manager** * **Looker Studio** or other data visualization tools * Experience working with digital campaign data and media platforms. * Knowledge of measurement plan implementation (DataLayer, tagging, tracking). * Strong analytical capability and experience interpreting data to generate actionable insights. * Advanced proficiency in spreadsheet tools. * Experience creating automated dashboards and reports. * Strong communication skills to convey insights to both technical and business stakeholders. If you meet these requirements and are ready for a new career challenge, we look forward to receiving your application!