Marketing Specialist

Description

Job Summary: We are seeking a Marketing Specialist to plan, execute, and optimize digital marketing strategies, driving lead generation and brand visibility in a SaaS or B2B environment. Key Highlights: 1. Experience in digital marketing within SaaS or B2B environments. 2. Proficiency in Webflow and demonstrable experience in paid media is mandatory. 3. Use of AI tools to optimize digital marketing processes. **About the Company** **Septeo: We stand together, work together, and transform together.** But our ambition doesn’t stop there. We aim to become indispensable across Europe — for Septeo to be on everyone’s lips. We are already present, **behind every important life moment**, thanks to the software we develop and which is used by millions of people: a real estate purchase, a wedding, founding a company, a trip… It’s a great responsibility, don’t you think? It’s our responsibility — and perhaps soon, yours too. **Ready to embark on this adventure?** **Job Description** We are looking for a Marketing Specialist responsible for planning, executing, and optimizing digital marketing strategies to drive qualified lead generation, pipeline growth, and brand visibility — working closely with sales, product, and content teams. Responsibilities * Execute multichannel digital marketing campaigns (paid media, SEO, social media) to increase visibility, engagement, and qualified lead generation. * Manage and optimize paid acquisition campaigns (Google Ads, LinkedIn Ads, Meta Ads, etc.). * Collaborate on lead generation and lead nurturing strategies for SaaS products. * Analyze campaign and funnel performance using KPIs. * Edit and optimize web content in Webflow, maintaining and improving existing pages while ensuring their proper functionality. * Apply SEO and GEO principles to maximize web content visibility and relevance. * Familiarity with marketing automation and CRM tools (HubSpot, Salesforce, Marketo, or others). * Utilize artificial intelligence tools to optimize digital marketing processes, improve operational efficiency, and support continuous campaign performance improvement. * Support product launches and go\-to\-market campaigns. * Collaborate on creation and distribution of digital assets — independently designing simple pieces (Adobe Creative Suite, Canva, Figma) and coordinating materials with the design team. * Support organization and execution of corporate events. **Requirements** * Bachelor’s degree in Marketing, Advertising, Business Administration, or related field. * Experience in digital marketing within **SaaS or B2B** environments. * **Webflow proficiency is mandatory**, for ad-hoc editing and optimization of landing pages or web content. * Knowledge of **technical SEO and content marketing**. * **Demonstrable experience in paid media.** * Proficiency in analytical and productivity tools — especially **Excel, PowerPoint, Google Analytics, and BI platforms such as Power BI or Looker**, to build dashboards, reports, and track marketing and sales metrics. * **Experience using artificial intelligence tools applied to digital marketing** (campaign optimization, content generation and testing, data analysis, etc.). * Experience with tools such as HubSpot, SEMrush, Ahrefs, Hotjar, or similar. * Strong analytical ability and results orientation. * Familiarity with design tools such as Adobe Creative Suite, Canva, Figma. * Languages: **Native Spanish, English B2 level mandatory**, French is a plus. * **Proactive, organized, and solution-oriented profile**, capable of managing multiple projects simultaneously. **Additional Information** * Permanent contract and job stability * Stable project * Environment that values quality and continuous improvement * Real opportunity for growth * Competitive salary aligned with your experience * Collaborative, dynamic, and technology-driven workplace * Central office with modern facilities and excellent location