Content and Communications Manager | BCH

Description

Job Summary: We are seeking a Content and Communications Manager to design and execute the editorial and audiovisual strategy of Barcelona Culinary Hub, growing the brand following the agreement with Martín Berasategui and generating SEO and AI-optimized content. Key Responsibilities: 1. Design editorial and audiovisual strategy for Barcelona Culinary Hub 2. Generate and review content focused on organic SEO and AI search engines 3. Lead the monthly content calendar with a cross-channel perspective At **Grupo Planeta**, we are looking for a **Content and Communications Manager** to join the team of **Barcelona Culinary Hub by Martín Berasategui**, within our division **Planeta Formación y Universidades**. What would your main responsibilities be? Design and execute the editorial and audiovisual strategy of Barcelona Culinary Hub to grow the school’s brand following the agreement with Martín Berasategui (Spain’s chef with the most Michelin stars), while effectively building and conveying the new brand’s values across all our owned channels to create user value. Additionally, generate and review content focused on organic SEO and AI search engines. Monitor and track the performance of the content we produce (blog, social media, email, and events), aligning each piece with the brand pillars, values, and the school’s vision. Lead the monthly content calendar with a cross-channel perspective (both organic and paid) to amplify efforts invested in content creation across the entire conversion funnel. Produce performance-ready assets and kits for the digital team (across various paid channels). **Planning & Coordination** * Co-lead the editorial calendar (topics, formats, cadence) and “program-specific content packages” (video, posts, carousels, email, etc.) with the social agency. * Align weekly with the digital (paid) team: asset briefs, variants, naming/UTMs, and deliverables. **Production** * Write blog posts (on-page SEO), case studies, interviews, and newsletters. * Script and produce vertical video (light filming, editing, subtitles, thumbnails). * Event coverage: pre (planning and materials), on-site (photo/video, live), post (recaps and evergreen assets). * Maintain visual/verbal tone and templates; operate generative AI for ideation, variations, and agile post-production. **Measurement & Learning** * Define and monitor the community and content dashboard: growth, engagement, saves/shares, video retention, link CTR, organic blog traffic. * With paid: evaluate asset usage (which pieces scale into campaigns), A/B test hooks and creatives, and assess performance results of activated content (CTR, CVR of landing pages, contribution to lead generation). **Governance** * Quality control of deliverables (brand consistency, image rights) and management of the asset library (DAM). **Mentorship** * Assign weekly tasks to the intern with clear deadlines. * Provide rapid review and practical feedback (hook, pacing, subtitles, format). * Ensure brand and creative standards for paid (naming, UTMs). * Supervise templates and AI application for fast versioning and avoidance of rework. What would we like to see on your CV? * 4–6 years’ experience in content/brand publishing/social video (education, hospitality, lifestyle or related fields). * Proficiency with social media tools, community management platforms, and content production tools. * Knowledge of AI applied to content generation (prompts, text-audio transcription/cleaning, multi-format/multi-language variant generation). * Proficiency in photography and video using lightweight equipment. * Excellent Spanish writing skills; English proficiency is valued. * Experience in Community Management, including publication management and content uploading, as well as basic knowledge of Paid Media campaign investment. You’d be a great fit if you consider yourself… * Autonomous. * Proactive. * Detail-oriented. * Solution-driven. What do we offer? * Stable contract: Permanent, full-time. * Professional development through our internal training and talent development programs. * Exclusive discounts and promotions for employees (master’s degrees and postgraduate programs, publishing imprints, collectibles, Casa del Libro, etc.). * An attractive social benefits package via our flexible compensation plan, including transport card, meal card, childcare voucher, health insurance, etc. If you believe this is your opportunity, don’t hesitate to apply! We’re waiting for you! *At Grupo Planeta, we offer equal opportunities. We commit to evaluating all applications solely based on qualifications, achievements, and experience—regardless of race, nationality, gender, age, disability, sexual orientation, gender identity, or any other classification protected by law.*