Assistant Manager Brand Communication

Description

Summary: This role supports the development and execution of impactful brand activation plans for Originals and Sportswear, building cultural relevance and consumer engagement. Highlights: 1. Support impactful, integrated brand activation plans for Lifestyle categories 2. Contribute to cultural relevance and consumer engagement 3. Act as key operational backbone across Spain & Portugal for Lifestyle category JUNIOR MANAGER BRAND COMMUNICATION – LIFESTYLE (SPAIN) AREA: Brand adidas (Lifestyle) DEPARTMENT: Brand Comms LOCATION: Zaragoza, Spain DIRECT REPORTING LINE: Senior Manager Brand Comms Lifestyle SCOPE: Spain \& Portugal (Iberia support) GRADE: P1 PURPOSE \& OVERALL RELEVANCE FOR THE ORGANIZATION The Junior Manager Brand Comms Lifestyle will support the development and execution of IMPACTFUL, INTEGRATED BRAND ACTIVATION PLANS for the Originals and Sportswear categories in Spain. The role will contribute to building strong CULTURAL RELEVANCE, CONSUMER ENGAGEMENT, AND COMMERCIAL IMPACT , while ensuring alignment with European and Global Brand Direction. In addition, the role will include a BACK\-OFFICE AND OPERATIONAL COMPONENT , supporting the category across SPAIN AND PORTUGAL , ensuring smooth execution, coordination, and delivery of all Comms initiatives. KEY RESPONSIBILITIES BRAND ACTIVATION \& COMMS * Support the development and execution of 360° LIFESTYLE ACTIVATION PLANS across all channels. * Ensure CONSISTENT AND PREMIUM BRAND EXECUTION in line with adidas guidelines and positioning. * Support the implementation of GLOBAL AND EUROPEAN CAMPAIGNS adapted to the local market. * Contribute to building strong CULTURAL MOMENTS AND PARTNERSHIPS within Lifestyle. OPERATIONAL \& BACK\-OFFICE SUPPORT (SPAIN \& PORTUGAL) * Act as a KEY OPERATIONAL BACKBONE for the Lifestyle category across Iberia. * Support PLANNING, COORDINATION, AND TRACKING of campaigns and activations. * Manage PRODUCT ORDERS AND LOGISTICS for shootings, events, and seeding. * Ensure TIMELY DELIVERY AND FOLLOW\-UP with internal teams, agencies, and partners. * Maintain and update BRAND CALENDARS, TOOLS, AND REPORTING FRAMEWORKS . CROSS\-FUNCTIONAL COORDINATION * Collaborate with internal stakeholders (Brand Comms, PR, Culture Marketing, Digital, Social, POS, Sales, GTM teams…). * Coordinate with EXTERNAL AGENCIES, CREATORS, AND PARTNERS to deliver best\-in\-class activations. * Support briefing and alignment to ensure EXECUTIONAL EXCELLENCE ACROSS ALL TOUCHPOINTS . COMMERCIAL \& PERFORMANCE FOCUS * Support initiatives that drive CONSUMER ENGAGEMENT, STORE TRAFFIC, AND SELL\-OUT PERFORMANCE . * Assist in tracking and reporting KPIS (BUDGET, TIMELINES, PERFORMANCE, ENGAGEMENT) . * Monitor activations and contribute to POST\-CAMPAIGN ANALYSIS AND LEARNINGS . KEY RELATIONSHIPS * Senior Manager Brand Comms Lifestyle * Iberia Brand Comms teams * Omnichannel \& Sales teams * GTM teams * External agencies, creators, and partners KNOWLEDGE, SKILLS \& ABILITIES * Strong ORGANIZATIONAL AND PROJECT MANAGEMENT SKILLS * Ability to manage MULTIPLE STAKEHOLDERS AND TIMELINES * High attention to detail and OPERATIONAL RIGOR * Strong COMMUNICATION AND COLLABORATION MINDSET * Good understanding of LIFESTYLE, FASHION, AND CULTURAL ECOSYSTEMS * Interest in CONSUMER TRENDS, CREATORS, AND URBAN CULTURE * Experience with TOOLS (SAP OR SIMILAR) IS A PLUS * Fluency in SPANISH AND ENGLISH REQUISITE EDUCATION \& EXPERIENCE * University degree in Marketing, Communication, or related field * 2–3 years of experience in BRAND COMMUNICATION, MARKETING, OR ACTIVATION * Experience in Lifestyle, fashion, or cultural\-driven industries is a strong plus * Previous exposure to OPERATIONAL / COORDINATION ROLES is valued KEY SUCCESS FACTORS * Ability to BALANCE CREATIVE THINKING WITH OPERATIONAL EXCELLENCE * Strong execution mindset with ATTENTION TO DETAIL * Capability to support both FRONT\-END ACTIVATIONS AND BACK\-END PROCESSES * Delivering ON\-TIME, ON\-BUDGET, AND HIGH\-QUALITY ACTIVATIONS * Contributing to BRAND DESIRABILITY AND COMMERCIAL IMPACT AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR. COURAGE: Speak up when you see an opportunity; step up when you see a need.. OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow\-through. INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things. TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset. INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards. RESPECT: Value all players. Display empathy, be inclusive and show dignity to all. **AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.** **– CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU –** **BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.** JOB TITLE: Assistant Manager Brand Communication BRAND: LOCATION: Zaragoza TEAM: Brand Management \& Communications STATE: COUNTRY/REGION: ES CONTRACT TYPE: Full time NUMBER: 545465 DATE: May 27, 2026