Lead Marketing Manager - Data Intelligence ( Maternity Coverage)

Description

Summary: The Data Intelligence & Adoption Senior Manager transforms complex data into clear, trusted decision tools to drive brand growth, marketing effectiveness, and commercial performance globally. Highlights: 1. Owns end-to-end intelligence layer for global brand portfolio and markets 2. Positioned at the intersection of data, brand performance, and decision-making 3. Drives adoption of dashboards and self-serve tools across global and local teams **Date:** Apr 14, 2026 **Location:** Madrid, MD, ES **Company:** Suntory Global Spirits **What makes this a great opportunity?** The **Data Intelligence \& Adoption Senior Manager** is responsible for turning complex consumer, brand, commercial, and media data into **clear, trusted, and widely adopted decision tools** across Suntory Global Spirits’ global brand portfolio and markets. Sitting in the Data Activation arm of the **Global DMS Team**, this role owns the **end\-to\-end intelligence layer** — from global performance dashboards and benchmarking through to executive storytelling, market enablement, and AI\-driven insights — ensuring data is **consistent, scalable, and actively used** to drive brand growth, marketing effectiveness, and commercial performance. Positioned at the intersection of **data, brand performance, and decision\-making**, this role ensures insight products are not only built well, but **used well** — influencing how teams invest behind brands, optimise activation, and measure success across markets.**Role Responsibilities** **Global Dashboards \& Reporting** Own and evolve global performance dashboards (e.g. Digital Cockpit) used by leadership, brand teams, and markets to assess brand health, activation, and growth. Design and maintain brand performance indices enabling comparison across brands, markets, and categories. Deliver market and industry benchmarking to contextualise performance versus competitors and local dynamics. Ensure dashboards are exec\-ready, visually clear, and decision\-oriented. **Metric Productization \& Data Consistency** Define and standardise core marketing, brand, and commercial metrics as reusable data products. Ensure consistency in definitions, logic, and calculations across dashboards and markets. Own QA, validation, and version control to maintain trust in reporting. Develop scalable templates while preserving relevance. **New Data Source Ingestion \& Pilot Expansion** Pilot new data visualisations and intelligence products (e.g. Brand Index). Partner with data teams to onboard new sources (media, CRM, commerce, third\-party). Translate data into actionable metrics and narratives. Ensure integration into existing frameworks, avoiding fragmentation. **Enablement, Adoption \& Self\-Serve Analytics** Drive adoption of dashboards and self\-serve tools across global and local teams. Build self\-serve capabilities with strong governance. Develop training materials and guides. Track adoption and usage to improve tools and relevance. **Executive Storytelling \& Decision Support** Translate data into clear, compelling executive narratives that drive action. Create exec\-ready views and summaries tailored to senior stakeholders. Support leadership forums and business reviews with concise insights. **AI\-Driven Insight Capabilities** Explore AI\-assisted insight generation (trend detection, anomalies, automated narratives). Partner with data science teams to embed AI into reporting workflows. Ensure outputs are explainable, trusted, and decision\-relevant. **Scale, Governance \& Continuous Improvement** Design scalable reporting frameworks across brands and markets. Balance local flexibility with global governance. Continuously improve usability, performance, and relevance. Collaborate cross\-functionally to maximise impact.**Qualifications** **Skills \& Experience** * Strong experience in **data visualisation, BI, and performance reporting** in a global, multi\-market environment. * Proven ability to design **decision\-oriented dashboards**, not just descriptive reporting. * Deep understanding of **metric design, benchmarking, and performance frameworks**, ideally within FMCG or spirits. * Strong stakeholder management skills, including **executive\-level communication**. * Experience driving **tool adoption and enablement** across distributed teams. * Familiarity with **AI\-enabled analytics and insight tools** is a strong advantage.