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Job Summary: Vincci Hoteles is seeking a Digital Performance & Web Analytics Specialist to analyze web performance, optimize the direct channel, and increase bookings. Key Highlights: 1. Data analysis and web optimization for the hospitality sector. 2. Collaboration on conversion rate optimization (CRO) strategies. 3. Dynamic work environment and opportunities for professional development. DESCRIPTION Hi! Are you a numbers whiz and passionate about the digital world? At Vincci Hoteles, we’re looking for a **Digital Performance \& Web Analytics Specialist** to join our eCommerce and Digital team! If you love analyzing data and want to help our website and booking engine shine brighter than ever, this is your opportunity! **What will be your mission?** Your primary objective will be to support the analysis of our website and booking engine performance. You’ll work hand-in-hand with the team to optimize our direct channel—driving more high-quality traffic and, of course, more direct bookings! **What will you do daily?** * **Analysis and metrics:** You’ll be the detective of our data. You’ll investigate, analyze, and present key metrics to understand what’s working—and what we can improve. * Track website and booking engine KPIs (traffic, conversion, booking funnel). * Support in preparing reports and dashboards. * Identify issues and improvement opportunities based on data. * **Website, booking engine, and digital channels:** Your playground will be our website, our booking engine, and all our digital channels—you’ll know them like the back of your hand! * Support in managing the booking engine: promotions, content, images, commercial messages, upselling, and testing booking flows. * Review proper functionality of the website and booking process. * Provide operational support during onboarding of new hotels. * Upload content, conduct reviews, and test proper functionality across digital channels. * Monitor compliance with pricing policy and correct application of BAR (Best Available Rate) on the website. * Identify and report pricing incidents or inconsistencies. * **Direct channel optimization:** This is where you’ll make a real difference! You’ll work on strategies to make our direct channel king—increasing its visibility and effectiveness. * Collaborate on conversion rate optimization (CRO) initiatives. * Support execution of tests and analysis of results. * Support coordination with technology providers. * Learn the impact of digital channels on the hotel business. * Prepare periodic performance reports for hotels and channels. * Analyze trends, identify risks, and highlight improvement opportunities. **What are we looking for in you?** * Proven experience of at least 3 years in a similar role—we know you have a lot to offer! * Degree in Digital Marketing, eCommerce, Business Administration and Management (ADE), Tourism, or related field. * Passion for data analysis and web optimization. * Knowledge of web analytics tools, CMS, and/or booking engines. * Experience with booking engines and optimizing user experience (UX). * Ability to interpret complex data and translate insights into concrete actions. * Proactive, curious, organized, and eager to learn and grow with us. Great attitude and enthusiasm for teamwork! * **What do we offer you?** * An **indefinite contract**, so you can stay with us for a long time. * **Remote work** two days per week, helping you balance your personal and professional life. * **Flexible working hours**, allowing you to organize your schedule as best suits you. Start times between 07:30 and 09:30, and end times between 16:30 and 18:30. Intensive working hours (08:00–15:00) every Friday and throughout summer months. * The opportunity to join a leading hotel company with a dynamic and collaborative work environment. Professional development opportunities and plenty to learn. * If you think you’re a great fit and are excited about helping us strengthen our online channel, we’d love to meet you! Don’t hesitate—join the Vincci family! REQUIREMENTS * Degree in Digital Marketing, eCommerce, Business Administration and Management (ADE), Tourism, or related field. * Genuine interest in data analysis and the digital environment. * Organized, proactive profile with eagerness to learn. * Strong communication and teamwork skills. * Prior basic knowledge of web analytics, CMS, and/or booking engines is a plus.
