Job Summary: Jakala is seeking a Digital Analytics Senior Consultant to lead digital analytics projects focused on CRO, personalization, and multichannel activation, ensuring data quality and maximizing sales. Key Highlights: 1. Lead digital analytics projects for CRO and personalization. 2. Dynamic environment with a strong focus on innovation. 3. Real growth opportunities and continuous learning. ### **General information** Office Barcelona, Madrid Country Spain Date Published 11\-Feb\-2026 Ref \# 2312 Area Marketing Type of Presence Hybrid ### **Description \& Requirements** At **Jakala**, we are looking for a **Digital Analytics Senior Consultant** with over 5 years of experience to lead digital analytics projects focused on **CRO, personalization, and multichannel activation**. You will serve as the subject matter expert within our projects, ensuring data quality from collection through analysis and exploitation, with a focus on **maximizing sales, conversion, and margin**. **Responsibilities** --------------------- * Coordinate daily analytical work with multidisciplinary teams (Marketing, Product, CRO/Personalization, Data, and Technology). * Define and govern the **measurement framework** (objectives, KPIs, events, dimensions) and ensure its evolution. * Analyze digital performance (traffic, channels, journeys, funnels, cohorts, friction points) and translate insights into **actionable recommendations**. * Drive and prioritize the **funnel optimization backlog** in collaboration with CRO and Personalization teams. * Supervise **data quality**: validations, audits, change control, and metric consistency. * Design, maintain, and evolve **executive and operational dashboards**, ensuring traceability and actionability. * Activate data via **audiences, signals, and recommendations**. * Coordinate aspects related to **privacy and consent** (CMP/consent) with technical teams. * Mentor and develop junior profiles: standards, QA, documentation, and best practices. **Requirements** -------------- ### **Experience** 5\+ years in Digital Analytics / Data \& Analytics, ideally with exposure to CRO and personalization. * ### **Core Tools (Mandatory)** * Adobe Analytics and Customer Journey Analytics (CJA). * SQL for extraction/analysis (e.g., BigQuery). Reporting tools: Looker Studio (or similar). * ### **Complementary Tools (Preferred)** * GA4\. * TMS / tagging: GTM, Adobe Launch, Tealium. * App analytics: Firebase. * UX/Qualitative analytics: Contentsquare, Quantum Metric. * Privacy/CMP: OneTrust. Mobile attribution: Adjust, Branch… * ### **Technical Knowledge (Plus)** * Data Layer and measurement troubleshooting. * Integration with activation platforms (Ads/CRM). **Key Competencies** ---------------------- * Business focus: turning data into impact on sales, margin, and conversion. * Organization and prioritization in multi-stakeholder environments. * Clear communication tailored to both technical and business stakeholders. * Proactivity in identifying friction points and proposing scalable improvements. * Experience leading delivery and mentoring junior profiles. **What We Offer** -------------------- * Participation in high-impact projects with leading clients. * Dynamic, innovation-oriented environment. * Real growth opportunities and continuous learning. * Integration into an expert team specializing in Analytics, CRO, and Personalization. * Flexible working model (hybrid) and competitive benefits. **What We Offer?** * Hybrid office attendance model (2 days/week onsite). * Three weeks per year of full remote work. * Health insurance. * Wellhub for physical and mental health support. * Flexible compensation. * 28 vacation days per year. * Career path tailored to your professional interests. * Access to certifications (we are Google and Salesforce partners). * Jxpert: technology upskilling programs across JAKALA’s various disciplines. * Jlab: our technology solutions testing lab. * Language training. **Company Overview:** We are an ecosystem designed to bring talent and innovative solutions together to drive value for organizations, people, and society. Today, we are Europe’s leading Martech company, headquartered in Milan with offices worldwide. Our data-driven approach—backed by a winning formula of strategy, innovation, technological transformation, engagement, and activation—is the cornerstone of our work. With a team of 3,000 employees, over 900 clients, projects across more than 30 countries, and revenue exceeding €500 million, JAKALA stands as a true benchmark in the vast digital landscape. Thanks to the contributions of an international team composed of versatile and highly skilled talents, the company delivers unique and customized solutions, anticipating the challenges of an ever-evolving market. Recognized as a Great Place to Work 2024, JAKALA pursues its goals with the firm belief that employee well-being and a positive environmental impact are essential elements for ensuring sustainable growth.