Job Summary: We are looking for a Growth Copywriter to define and execute Learning Heroes’ communication strategy—transforming ideas into messages that connect, educate, and convert, with a CRO mindset. Key Highlights: 1. Empower people through hands-on, transformative learning in key technologies such as Artificial Intelligence, Crypto & Blockchain, and Trading. 2. Collaborate with multidisciplinary teams and maintain a strong CRO focus. 3. Continuous growth, bold ideas, and a team that adds real value. Description **Let’s start at the beginning:** =============================== At Learning Heroes, we were born to break with “the usual.” We saw that traditional paths no longer fit a world changing every day—so we decided to build our own. We empower people through practical, transformative learning experiences in key technologies like Artificial Intelligence, Crypto & Blockchain, and Trading. Here, we don’t believe in empty theory or learning without real impact—we believe in action, community, and continuous growth. We’re looking for curious, talented people eager to make their mark—people who want to help us build a new way of learning and shape the future of education. **And this is where you come in…** ============================== We’re seeking a Growth Copywriter to help define and execute Learning Heroes’ communication across all key conversion touchpoints. If you’re motivated by turning ideas into messages that connect, educate, and convert—and if you enjoy crafting copy with a CRO mindset, data, and constant experimentation—you’ll find a genuine environment here to do exactly that. **About the role** ================ Communication is a critical lever for Learning Heroes’ growth and for conveying the real value of our training programs. As Growth Copywriter, you’ll be the voice behind our campaigns and conversion experiences—from email marketing and UX/UI copywriting to 360° campaigns, audiovisual storytelling, and the evolution of our brand voice. This role has a strong focus on Conversion Rate Optimization. You’ll work hand-in-hand with Growth Marketing, Go-To-Market, Dev, and Design teams to structure messages, narratives, and flows that maximize impact and results—integrating AI and automation to scale what works. **What you’ll do (or, better yet, what you’ll enjoy)** ========================================================= **Email marketing and automations** (initial focus) * Create and optimize email sequences across the entire customer journey * Design compelling subject lines and persuasive copy to maximize conversions * Implement automated workflows in CRM (HubSpot or other platforms) * Run ongoing A/B tests and analyze metrics (open rate, CTR, conversion) **Strategic multichannel copywriting with CRO focus** * Write high-converting landing pages and website content * Script Video Sales Letters (VSLs) that convert * Create high-value lead magnets that generate qualified leads * Support the Ads team with persuasive ad copy and variations for testing * Extend copy to social media, SMS, and WhatsApp * Develop **UX/UI copywriting** for digital products * Craft microcopy: CTAs, notifications, onboarding flows **Storytelling and conversion optimization** * Define storytelling frameworks and content structures that maximize conversions * Work closely with Dev and Design to implement web and landing page improvements * Conceptualize campaigns aligned with product launches and business goals * Develop narratives reinforcing the "From Zero to Hero" journey * Collaborate with Hero Films to ensure word-image harmony **Innovation with AI** * Implement generative AI workflows to scale content production * Design AI agents for messaging automation * Experiment with new tools applied to copywriting Requirements **What makes you a great fit** ============================== * **3+ years of experience** in advertising copywriting or performance marketing * **Solid email marketing experience**: campaigns, automations, and optimization * **CRO optimization experience**: writing conversion-focused landing pages, websites, and VSLs * Portfolio featuring **high-impact campaigns** for recognized brands * Experience with **CRM/email marketing platforms** (HubSpot, ActiveCampaign, Brevo) * Persuasive writing across multiple formats * **Analytical mindset**: decision-making grounded in data and conversion metrics * Genuine curiosity about **technology and AI** * Disruptive thinking and proactivity **Especially valued** * Experience with **generative AI** (ChatGPT, Claude, Midjourney) * Knowledge of **AI automations and agents** * Advanced **HubSpot** expertise * **UX/UI copywriting** and product optimization * **VSL scripting** and conversion-oriented audiovisual formats * Background in **edtech, fintech, or digital products** * Interest in cryptocurrencies, trading, or financial markets * Experience with **testing and analytics tools** (Hotjar, Google Optimize, VWO) **Why join Learning Heroes?** ====================================== **Real impact** What we do helps thousands of people reinvent their careers and master the technologies of the future. **Bold ideas (welcome)** Here, we question, propose, and test—great ideas never stay in a drawer. **A team that adds value** You’ll work alongside talented, thoughtful people in a positive environment where authentic collaboration truly matters. **Real growth** Learning is part of the job—you’ll have access to internal training and real opportunities for advancement. **Flexibility, no pretense** Flexible schedule and work model, built on trust and responsibility. **Andorra, if you’re up for it** If you’d like to relocate, we’ll support you through the entire relocation process. **Role conditions (the important things, beautifully told)** ====================================================== * **Start date:** Whenever you’re ready—but if it’s tomorrow, even better. * **Location:** Barcelona or Andorra. * **Contract type:** Employment contract if you reside in—or are willing to relocate to—Andorra; Freelance contract if you reside outside the Principality of Andorra. * **Working hours:** 40 hours/week with flexible scheduling **And before you go…** ============================ If you don’t meet 100% of the requirements, take a breath. Heroes don’t start knowing how to do everything. If this role resonates with you, inspires you, or you can picture yourself growing here—click and apply. The worst that could happen is that we end up absolutely delighted with you.