Brand Director

Description

As Brand Director, you own the brand end to end: brand strategy, creative direction, content and community. You will work in a pair with a Consumer Research Manager hired alongside you — the two of you produce the brand strategy and the baseline the whole brand function will be measured against. This is a builder's role in a company that has scaled faster than its brand. You will own the standard, not just the output. Responsibilities* Own and develop the brand platform: positioning, purpose, personality, promise, and brand architecture across GoMining products and sub\-brands. * Build the brand strategy on research, not opinion — in partnership with Consumer Research, using brand health, brand lift and U\&A data. * Define the role of trust and credibility in a category where scepticism is the default, and build the brand response to it. * Own brand expression and the standard it is held to: visual and verbal identity, brand guidelines, tone of voice across markets and languages. * Own the content strategy — what we publish, why, for whom, and how it compounds. * Own community strategy and its integration with brand: how community becomes an owned brand asset rather than a support channel. * Set the creative brief standard for the company and hold the bar on everything that ships with our logo on it. * Lead 360 campaigns, brand activations for major partnerships and collaborations, including sports and premium brand partnerships. * Manage creative and brand agencies, external partners and brand budgets. * Define brand KPIs with Research and report them into the marketing OKR cycle. **What success looks like:** * First 30 days: brand audit complete, gaps named, brand strategy work programme agreed with the CMO and Research; brand health baseline commissioned; content and community transition plan decided. * 3 months: brand platform approved and rolled out; content and community operating to a single strategy; creative quality \& performance visibly up. * 6 months: brand strategy is measured — awareness, differentiation, consideration and trust tracked against a baseline you established. **Requirements** * 8\+ years in brand, brand strategy or brand marketing, including 3\+ years at director level with team ownership. * You have built or rebuilt a brand platform from research — not refreshed a logo, but changed what a brand means and proved it moved. * Strong consumer brand background: fintech, consumer tech or a fast\-growing brand in a category with a trust problem. * Genuine creative judgement: you can direct designers, writers and film, and articulate why something is not good enough — while working through a production team. * Experience owning content and community as part of a brand, not as separate silos. * Comfortable with research and measurement, you argue with data rather than around it. * Experience managing agencies and meaningful brand budgets. * Fluent English; excellent verbal and written communication.. **Nice to Have*** Sponsorship or partnership activation experience. * Multi\-market brand work across US, EU, MENA, LATAM or APAC. * Experience building a brand function inside a company that grew on performance marketing. **Benefits** * Professional growth: support for courses, conferences, and English learning (up to 100% coverage). * Work\-life fit: remote or hybrid format with flexible hours across international teams. * Paid leave: up to 20 vacation days \+ 8 company holidays \+ 5 personal days per year * Recognition programs: structured performance reviews and team awards. * Team culture: retreats in international locations (for example, company apartments in Cyprus).