CRM Expert

Description

Summary: Join Roche as a CRM Expert, leveraging your passion for business strategy and data analytics to maximize customer engagement through a robust CRM ecosystem and lead digital transformation. Highlights: 1. Lead a major digital transformation in customer engagement 2. Drive strategic migration and change management for CRM systems 3. Shape customer engagement through data analytics and technology Bei Roche kannst du ganz du selbst sein und wirst für deine einzigartigen Qualitäten geschätzt. Unsere Kultur fördert persönlichen Ausdruck, offenen Dialog und echte Verbindungen. Hier wirst du für das, was du bist, wertgeschätzt, akzeptiert und respektiert. Dies schafft ein Umfeld, in dem du sowohl persönlich als auch beruflich wachsen kannst. Gemeinsam wollen wir Krankheiten vorbeugen, stoppen und heilen und sicherstellen, dass jeder Zugang zur Gesundheitsversorgung hat – heute und in Zukunft. Werde Teil von Roche, wo jede Stimme zählt. Die Position Are you passionate about the intersection of business strategy and data analytics? Do you thrive in environments where technology empowers human connection? As our new **CRM Expert**, you will be a key player within the Commercialization Excellence (COMEX) team. Your mission is to enable our affiliate to maximize customer engagement through a robust CRM ecosystem. You won’t just manage a tool; you will be the bridge between global innovation and local impact. A thrilling part of your journey will be leading the upcoming2027 migration, acting as the local architect of our new global standards. **Your Main Responsibilities*** **Strategic Migration \& Change Management:** You will be the local "go\-to" expert for the Veeva rollout. You’ll align technology roadmaps with business needs and lead the organizational change management to ensure our teams embrace the transition smoothly. * **Data \& Analytics Mastery:** You’ll own the segmentation and targeting mechanisms, ensuring they reflect our omnichannel strategy. From territory alignments to data integration across platforms, you ensure our data is accurate, consistent, and compliant. * **Business Empowerment:** You will support decision\-making through advanced reporting. Leveraging your SQL skills, you’ll optimize and automate processes to make our operations leaner and smarter. * **Stakeholder Partnership \& Training:** You’ll be close to our end\-users, defining learner paths and creating user guides. You’ll also be our voice in the international Roche network, sharing best practices and collaborating with CRM experts worldwide. * **Compliance Stewardship:** You will act as the guardian of data privacy and compliance within the CRM scope, ensuring every process meets our high ethical and legal standards. **Who You Are** We are looking for a professional who combines technical expertise with a growth mindset. To succeed in this role, you bring: * **Experience:** 3 to 5 years in CRM systems, Commercial Excellence, or Business Operations. If you come from the Pharma/Healthcare sector, that’s a huge plus! * **Education:** A Bachelor’s degree in Economics, Marketing, Informatics, or similar. Specialized training in Data Science will make you stand out. * **Technical Savvy:** Hands\-on experience with **Veeva or Salesforce** is highly valued. You are a **SQL proficient** user, capable of extracting and optimizing data to tell a story. * **Agile Mindset:** You are a self\-starter who thrives in collaborative, cross\-functional, and Agile environments. You don't just find roadblocks; you remove them. * **Communication:** You are a true team player with the ability to influence others. **Fluency in Spanish and English** is a must, as you’ll be collaborating daily with our Global teams. **What’s in it for You?** At Roche, we offer more than just a job. We offer a purpose. * **Impact:** You will be at the forefront of a major digital transformation that will redefine how we interact with healthcare professionals. * **Development:** A culture of continuous learning where your growth is our priority. * **Flexibility \& Well\-being:** A modern, dynamic work environment that supports your personal and professional life. * **Global Network:** The opportunity to work in a multicultural environment, connecting with colleagues across the globe to share best practices and innovate together. Wer wir sind Eine gesündere Zukunft treibt uns zur Innovation an. Mehr als 100\.000 Mitarbeiter weltweit arbeiten gemeinsam daran, wissenschaftliche Fortschritte zu erzielen und sicherzustellen, dass jeder Zugang zur Gesundheitsversorgung hat – heute und für zukünftige Generationen. Durch unser Engagement werden über 26 Millionen Menschen mit unseren Medikamenten behandelt und mehr als 30 Milliarden Tests mit unseren Diagnostik\-Produkten durchgeführt. Wir ermutigen uns gegenseitig, neue Möglichkeiten zu erkunden, Kreativität zu fördern und hohe Ziele zu setzen, um lebensverändernde Gesundheitslösungen zu liefern. Gemeinsam können wir eine gesündere Zukunft gestalten. **Roche ist ein Arbeitgeber, der die Chancengleichheit fördert.**