Digital Insights Analyst

Description

Job Summary: We are seeking a Digital Insights Analyst with strong analytical and business orientation to transform digital data into actionable insights and improve user experience and digital channel performance. Key Highlights: 1. Transform digital data into actionable insights 2. Collaborate with UX, CRO, Product, and Marketing teams 3. Participate in high-impact digital projects At North, we are looking for a **Digital Insights Analyst** with strong analytical and business acumen, capable of transforming digital data into actionable insights that enhance user experience and digital channel performance. We seek a candidate who can understand user behavior across web and app environments, identify improvement opportunities, and collaborate with UX, CRO, Product, and Marketing teams to drive data-informed decisions. What will be your mission? Analyze digital user behavior and convert data into actionable recommendations to optimize customer journeys, improve conversions, and identify business opportunities. Key Responsibilities * Analyze digital user behavior across web, app, and omnichannel environments. * Identify improvement opportunities in conversion, engagement, and user experience. * Generate actionable insights for UX, CRO, Product, and Marketing teams. * Measure the impact of changes, optimizations, and digital experiments. * Analyze conversion funnels (sign-up, purchase, portability, subscription, etc.). * Identify drop-offs and friction points in digital journeys. * Segment users based on behavior, recency, acquisition channel, or other relevant criteria. * Analyze cross-channel customer journeys. * Detect patterns of abandonment and pain points in the digital experience. * Identify underperforming segments and propose improvement opportunities. * Develop reporting and visualizations for KPI tracking and decision-making. Essential Requirements * Prior experience in digital analytics, customer insights, or related fields. * Ability to interpret data and translate it into business recommendations. * Experience analyzing funnels, journeys, and digital user behavior. * Knowledge of digital metrics and KPIs related to conversion and engagement. * Strong analytical thinking and business orientation. * Proactive, autonomous profile with cross-functional communication skills. Tools and Knowledge * Advanced Excel. * Adobe Analytics. * Contentsquare. * SQL and BigQuery. * Power BI or other data visualization tools. * Python for data analysis. Highly Valued * Experience collaborating with UX, CRO, or Digital Product teams. * Knowledge of experimentation and testing methodologies. * Experience in telecom or large digital organizations. * Understanding of customer experience and customer journey analytics. * Experience working with Agile methodologies. What We Offer * Participation in high-impact, high-visibility digital projects. * A dynamic, collaborative, and innovation-oriented environment. * Opportunities for professional growth in advanced analytics and digital optimization projects. * Flexibility and autonomy in daily work. If you are passionate about digital analytics, experimentation, and optimizing digital experiences, we would love to meet you.