CRM Loyalty Technician

Description

**ABOUT ALSEA IN EUROPE** **Alsea** is the leading company in organized restaurant services. In Spain, our multi-brand portfolio includes Starbucks, Domino's Pizza, Foster's Hollywood, VIPS, and Ginos. Additionally, we operate **4 own manufacturing plants**, ensuring optimal quality and exceptional flavor, to continue delivering **flavor-filled experiences.** In Spain, we bring together the talent of **more than 23\.000 people**, working to deliver happiness to over **450 million customers worldwide each year.** At Alsea, we are committed to making our company increasingly global—ensuring that the processes governing and managing our organization remain consistent across all countries where we operate. Therefore, it is essential that our ERPs be aligned and that our workflows become progressively more global and unified. For this reason, our Information Technology department is seeking three new profiles to help standardize SAP workflows across various strategic areas, managing diverse projects. **ABOUT THE CRM LOYALTY TECHNICIAN ROLE** We are currently looking for a CRM Loyalty Technician with experience, whose primary mission will be to support the strategy, analysis, launch, and development of initiatives within Domino's CRM program, focused on customer acquisition and loyalty. Key responsibilities include collaboration on: * Defining, planning, and coordinating the rollout of new communication campaigns via email marketing and app channels, aiming to increase sales generated by members. * Analyzing key loyalty KPIs to understand member behavior, identifying improvement opportunities and new relationship, personalization, and development avenues that enhance their engagement and connection with the Brands. * Planning, segmenting, and personalizing Domino's campaigns targeted at customers to introduce new products and tailor promotions to consumer needs, habits, and interests—increasing their purchase frequency or average spend. * Coordinating with creative agencies and brand marketing teams on designs and content for our CRM branding. **WHAT WE ARE LOOKING FOR?** * Bachelor’s degree or equivalent (Marketing, Business Administration, etc.) * Minimum 3 years in a similar role, with Salesforce experience * Languages: English C1 * IT skills: Microsoft Office suite and knowledge of email marketing and marketing automation tools (Salesforce) **WHAT DO WE OFFER YOU?** * Hybrid work model combining office and remote work. * Positive work environment and collaborative culture. * Ongoing mentoring and learning opportunities. * Employee discounts applicable to you and up to three people of your choice (family/friends). * Meal vouchers. * Discount portal for purchases with our partners (leisure, travel, shopping, etc.). * Flexible compensation enabling you to allocate part of your salary toward additional benefits. * Access to our employee wellbeing apps.