Marketing Lead

Description

Summary: Adcities is seeking a Marketing Manager to drive creative and narrative development in the Iberian market, translating tech value into compelling communication across various platforms and audiences. Highlights: 1. Hybrid role combining product marketing, content, and creative production 2. Direct influence on go-to-market strategy in a fast-scaling startup 3. Opportunity to position Adcities as a thought leader in European OOH/adtech **About Adcities** * Adcities is Spain's leading programmatic Out\-of\-Home (OOH) advertising platform, active in Mexico, UAE, and expanding into France and Brazil. Our mission: make the physical world as measurable and programmable as digital advertising — the Google Ads for OOH. * Backed by Adara Ventures, PlusPartners, and Bynd, with global clients including Coca Cola, L'Oreal or Movistar, we're scaling fast and need talent that combines brand narrative with precise creative execution. **The Role** * We're looking for a Marketing Manager to be the creative and narrative engine of Adcities in the Iberian market, with support to the European hub. * This person will translate our tech value proposition into clear, compelling communication for brands, agencies, media owners, and the adtech community. * This is a hybrid role between product marketing, content, and creative production — not a coordination profile, but someone who executes and produces hands\-on. **Responsibilities** *Product Marketing \& Storytelling* * Develop product narratives for agency, advertiser, and media owner audiences. * Create sales materials: decks, one\-pagers, case studies, and visual proposals. * Translate technical concepts (DSP, SSP, contextual scoring) into accessible, powerful messages. * Collaborate with the commercial team to build assets tailored by vertical or client. *Creative Production (Adobe Stack)* * Design graphic assets for campaigns, events, social media, and corporate materials using Adobe Photoshop and Illustrator. * Produce and edit short\-form videos, reels, and product demos with Adobe Premiere Pro and After Effects. * Deliver print\- and digital\-ready final artwork with full command of the production workflow. *Events \& Activations* * Coordinate and produce Adcities own events: client breakfasts, industry meetups, trade show presence. * Manage creative logistics: materials, signage, and on\-site brand experience. * Support production of the ADCITIES Podcast (recorded at Spotify Studio Madrid and associated activations). *Content \& Brand Presence* * Manage the content calendar for LinkedIn, newsletters, and owned channels. * Write on\-brand copy: from social posts to internal press releases. * Contribute to positioning Adcities as a thought leader in the European OOH/adtech ecosystem. **Required Profile** *Must\-have* * Mastery of the Adobe stack: Photoshop, Illustrator, Premiere Pro, and After Effects. * Ability to deliver final artwork for both digital and physical production environments. * Product marketing experience: you know how to explain what a product does and why it matters. * Skill in building visual and written narratives that resonate with B2B audiences. * Experience organizing professional events (logistics, vendors, brand experience). * Native Spanish and fluent English — both required daily (oral and written). *Nice to have* * Background in adtech, martech, or digital/OOH advertising ecosystems. * Knowledge of marketing automation platforms (HubSpot, etc.). * French or other European languages. * Experience at a growth\-stage or scale\-up startup. * Genuine interest in outdoor advertising and its programmatic evolution. **What We Offer** * Join a startup with real traction, top\-tier investors, and European ambition. * A marketing role with direct influence on go\-to\-market strategy. * Access to a first\-class network: agencies, advertisers, OOH media owners, and funds. * Flexibility and autonomy to execute with your own judgment. * Growth opportunities as Adcities expands its European hub. * Involvement in industry events and the ADCITIES Podcast production. Job Type: Full\-time Pay: 60,000\.00€ \- 80,000\.00€ per year Work Location: In person