Position Summary: The Web and Design Technician is responsible for creating and adapting graphic and audiovisual materials, managing digital content, and participating in marketing campaigns to support communication. Key Responsibilities: 1. Creation and adaptation of graphic and audiovisual materials 2. Management and updating of websites and digital content 3. Collaboration in digital marketing campaigns (Meta Ads, Google Ads) The Web and Design Technician is the professional responsible for the creation, adaptation, and production of graphic, audiovisual, and digital materials that support marketing and communication activities—including nurturing efforts targeting information seekers—ensuring consistency with visual identity and strategic objectives. This role designs assets for both online and offline channels, collaborates on audiovisual content production, and participates in campaign execution. Additionally, the technician manages and updates websites, develops optimized content, supports newsletter and CRM operations, and collaborates on digital advertising campaigns via Meta Ads and Google Ads. The technician performs basic campaign metric tracking and provides support in planning and deploying marketing initiatives across various centers. Design and Material Production * Creation of graphic and audiovisual creatives (images and videos), adapted to various formats and communication channels. * Design and layout of graphic materials for different centers: posters, tri-folds, bi-folds, roll-ups, and promotional materials. * Adaptation of visual assets for active campaigns, maintaining graphic consistency and alignment with brand identity. * Participation in audiovisual content creation, supporting production tasks and recordings for vocational training (FP) initiatives and institutional campaigns. Digital Marketing, Content, and Management * Management and updating of WordPress websites, including creation of new pages, content design, and basic SEO optimization. * Creation and management of newsletters, as well as support in CRM usage for communication campaigns and follow-up. * Development and support of digital advertising campaigns on Meta Ads and Google Ads. * Analysis and monitoring of campaign and digital content metrics to evaluate performance and optimize actions. * Support in planning and executing operational marketing campaigns across various centers and institutes. Skills and Requirements * Digital Marketing: Hootsuite, Meta Ads, Metricool, Mailchimp, Google Ads. * Web: WordPress. * Design, Video, and Content Creation: Adobe Illustrator, Adobe Photoshop, Adobe InDesign. * Office and Collaboration Tools: Microsoft Excel, PowerPoint, Word, Outlook. * Ability to work effectively within multidisciplinary teams, including both technical and non-technical members. Recommended: Canva, CapCut, Trello, Slack, Asana, WIX. Prior experience in similar roles within creative or advertising agencies, or within marketing departments.