***Yonder Media Mobile*** *is a global startup creating innovative mobile apps that blend entertainment and connectivity. Our flagship app, Global YO, is an eSIM mobile network\+, providing affordable, reliable connectivity in over 200 destinations worldwide. Our mission is to keep people connected 24/7/365, even in areas with low bandwidth, empowering travelers with the freedom to stay online anytime, anywhere. By harnessing cutting\-edge technology and a robust network, Global YO is revolutionizing global travel with seamless connectivity options for everyone.* *With a global team spread across United States, Mexico, Ukraine, Belarus, Poland, and Spain we foster a collaborative culture that values growth, self\-advocacy, and meaningful contributions.* ***Location:*** *Americas or Western Europe / Remote* **About the Role** We’re looking for a Lifecycle Marketing Manager to shape and lead lifecycle marketing across **Yonder Media Mobile’s global operations** — starting with our **Global YO platform** and eventually extending to our **YO Mobile** **platform in** **the U.S. and Mexico**. This role is initially **brand\-embedded** with Global YO, focusing on **acquisition and onboarding journeys**, before expanding into retention, loyalty, and cross\-sell initiatives across all brands. Over time, you’ll help transition lifecycle marketing into a **corporate\-level shared services function** — building scalable playbooks, systems, and strategies that can power all YMM brands. The ideal candidate combines **creative messaging instincts** with **data\-driven decision\-making**, thrives in a **fast\-paced startup environment**, and is comfortable working hands\-on in tools like **Braze** while partnering closely with product, design, analytics, and marketing teams. **What** **You’ll** **Do** * **Design \& execute lifecycle strategies** for Global YO, focusing first on acquisition and onboarding, then expanding to retention, upsell/cross\-sell, winback, and churn reduction. * **Own communications channels** including push notifications, in\-app messages, and email (collaborating with marketing/social for external channels). * **Develop customer journeys** and messaging frameworks that drive conversion from registered user subscriber, improve ARPU, and increase LTV. * **Be a key stakeholder in loyalty and rewards strategy** (YOYO$ ecosystem) — ensuring lifecycle programs align with incentives and customer engagement mechanics. * **Work hands\-on in Braze and** **mParticle**, collaborating with product and engineering on data flows, and ensuring behavioral events are properly represented for communications. * **Partner cross\-****functionally** with Product, BI/Analytics, Marketing, Design, Engineering, and Customer Support to align messaging with product experience. * **Manage and mentor** an Internal Communications Specialist (direct report), with potential to build out additional executional support roles as the team grows. * **Contribute to corporate playbooks** over time, ensuring best practices are documented and scalable across Global YO, YO Mobile US, and YO Mobile MX. **What Success Looks Like** Your work will be measured by impact on both **revenue** and **engagement**, including: * Conversion rates from registered user paid subscriber * Subscriber activation and onboarding completion * ARPU growth and uplift in LTV * Engagement metrics across lifecycle channels (open/click rates, push response, in\-app interaction) * Retention, reactivation, and churn reduction improvements over time **What** **We’re** **Looking For** * 3\+ years in lifecycle/CRM marketing, ideally in **consumer subscription businesses** (e.g., streaming, e\-commerce, fintech, or digital services). * Proven experience owning **customer journeys and messaging** **strategy** across push, email, and in\-app channels. * Hands\-on experience with **Braze (or similar lifecycle automation platforms)**; bonus points for mParticle, PostHog, or Tableau. * Strong creative instincts for messaging and campaign storytelling, with the ability to **translate data insights into compelling communication strategies**. * Excellent cross\-functional collaboration skills — able to partner with analytics, product, engineering, and design. * Comfortable working in a **fast\-paced, startup environment** with shifting priorities. * Nice\-to\-haves: Spanish proficiency; experience scaling international/multi\-region lifecycle programs.