Senior Quantitative Researcher

Description

Job Summary: We are seeking individuals with experience in ad-hoc quantitative research and a strong drive to develop their potential within an open, creative, and innovative environment—leading projects and managing teams. Key Responsibilities: 1. Design and develop ad-hoc research for major clients 2. Define advanced and innovative methodologies 3. Serve as a technical reference and manage team growth #### **Brand:** **The Cocktail** #### **Capability:** **Marketing Effectiveness & Intelligence** #### **Expertise:** **Enterprise Solutions** #### **Location:** **Madrid**, **Spain** #### **Last Updated:** **4/23/2026** #### **Requisition ID:** **13710** ### **Who We Are** VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human-first, award-winning work for blue-chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. **About WPP** WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. **Who We Are** We are an international consulting firm recognized as a leader in digital transformation. We work on end-to-end projects with our clients—from identifying a need through to developing and implementing impact-oriented solutions. We deeply understand each project’s challenge and, leveraging all the talent we have in-house, ensure successful delivery. **This Is the Challenge:** Individuals with experience in ad-hoc quantitative research and a strong drive and eagerness to develop their potential in an environment open to creativity and innovation—both in techniques and approaches. **Responsibilities:** * You will design ad-hoc research for major clients across diverse sectors. * You will develop end-to-end quantitative research projects. * You will participate in: client briefings and needs gathering, defining advanced and innovative methodologies, end-to-end project management, reporting and client management. * You will work in English, engaging with stakeholders across multiple countries. * You will manage people within project contexts, supporting the growth of other team members. * You will immerse yourself in the world of digital transformation. * You will serve as the team’s technical reference. **Requirements:** * 10+ years of experience with a proven track record leading end-to-end quantitative research projects (from requirements gathering through analysis and final presentation) for major accounts or brands. * Demonstrated experience applying complex methodologies (e.g., MaxDiff clustering, Conjoint analysis, Structural Equation Modeling) and translating them into actionable business insights—not merely data delivery. * Proficiency with SPSS, R or Python, and advanced Excel. Experience with data visualization tools (Power BI, Tableau) and knowledge of AI tools applied to data analysis and processing are highly valued. * Thought leadership: a strong point of view, ability to elevate data into strategy, build compelling storytelling, and confidently defend recommendations to senior stakeholders. * Ambition to participate in international projects—and therefore fluency in English (essential for presentations and reporting). * Ability to adapt effectively to changing environments and situations of uncertainty, while rigorously managing multiple projects or tight timelines. * Experience managing and developing teams (mentoring Junior/Middle-level profiles), while remaining hands-on when needed—for example, reviewing tabulations, coding, or checking questionnaires. * Curiosity; a constant focus on data quality and methodological innovation. * Exceptional professionalism and mature presence across all aspects of work, with a consulting mindset and client orientation. **Benefits of Working at VML THE COCKTAIL** * Work model based on self-responsibility and self-management, with flexible hours and remote work options. * ✈️ 25 vacation days per year. * Hybrid, fully remote, or in-office model. * Personalized career plan and continuous training. * Comprehensive private health insurance. * No dress code. Come to work however you like. * Exclusive discounts and time dedicated to your personal growth. * Access to Cobee, the leading flexible compensation platform. * Initiatives supporting maternity and policies promoting equality and diversity. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X. 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